DIRECT MARKETING

Centre for Continuing Education, Concordia University
Montreal, Quebec, Canada

Course Format: Classroom | E-learning | Virtual Class | Online | On-site | Blended | Self-paced

Course Description:

'' Direct marketing is an important part of the Integrated Marketing Communications plan. This course will examine the various methods of communicating directly with your customer. Communication options such as the telephone, fax, internet, and mail will be analyzed as to how to best employ these tools. Catalogues, direct response television, and kiosk marketing will also be addressed. As well, the ethical issues associated with direct marketing will be contemplated.

...''

Phone:514-848-3600

School Address:

Centre for Continuing Education
La Tour du Faubourg
1600 Saint-Catherine Street West
Montreal, Quebec
H3H 2S7 Canada


Jobs & Resumes: Montreal
Houses & Roommates: Montreal
Travel Agencies: Montreal

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