Marketing

TrainersDirect
Plattsburgh, New York, United States

Course Format: Classroom | E-learning | Virtual Class | Online | On-site | Blended | Self-paced

Course Description:

'' The objective is to examine contemporary marketing concepts and techniques and look at their application within the client’s company. We will emphasize practical aspects of marketing techniques.

Understanding the Basics of Marketing

Marketing’s role in the organizational performance
Key dimensions of marketing
Marketing mix basics and the 4 Ps
Using positioning to gain a competitive edge
Strategic Marketing Planning

Customer satisfaction and market-oriented strategic planning
Defining strategic goals and positioning
Basic positioning concepts; techniques for positioning
Building awareness of sustainable competitive advantage
Managing the Product’s Life Cycle

Stages of a product life cycle
How to extend the life cycle
Using relative market share analysis
Implementing business screen analysis
Pricing

Understanding pricing forces and impact
The impact of a 1% price increase
Pricing over product life cycle: introduction, growth, mature and decline
Pricing options and pricing strategies
Marketing Channels and Distribution

Developing marketing channels
Options in marketing products and services
Managing marketing channels
Market Segmentation

Reasons for segmentation
Methods of segmentation
Segmentation, targeting, and positioning
Analyzing consumer/business markets and buying behavior
Marketing Research

Marketing research definitions
Steps in effective research design
Secondary sources and analysis
Promotion

The purpose and elements of promotion
Promotion process and communication
The promotional mix
Promotional campaigns
New Products

Stages of product development
Sourcing new ideas and evaluating the risk
Launching a new product
Marketing Strategies

Strategic marketing planning
Differentiating and positioning
Developing new products
Life-cycle strategies for market leaders, challengers, followers and nichers
Marketing warfare: defensive, offensive, flanker, guerilla, and disruptive
Marketing Communications

Marketing communications strategies
Strategy development
Tactical execution
Communication plan - format and preparation ...''

Phone:888-406-7058

School Address:

6064 State Route 22, Ste #2 Plattsburgh, NY 12901 USA

Jobs & Resumes: Plattsburgh
Houses & Roommates: Plattsburgh

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