Competitive Analysis

TrainersDirect
Plattsburgh, New York, United States

Course Format: Classroom | E-learning | Virtual Class | Online | On-site | Blended | Self-paced

Course Description:

'' Practical, effective techniques for competitive analysis are one of the most sought-after set of skills in a senior manager’s tool box. Competitive analysis will help you focus your efforts on understanding every aspect of your competitor’s activities - R&D, Marketing, Sales, Manufacturing, Service and Support.

What You Will Learn

How to develop successful corporate and business-level strategies

How to use a variety of competitive analysis techniques

How to size up the core competencies and vulnerabilities of your competitors

How to predict future competitive moves and actions

How to produce superior competitive analyses

How to turn competitive data into Business Intelligence

How to anticipate your competitors�next moves

Introduction to Business Intelligence

Four types of competitive analysis

Competitive data versus competitive intelligence

Industry Analysis

Industry’s role in shaping competitive analysis

Identify sources of critical change in the market

Three prime objectives of industry analysis

Predict your industry’s evolution paths

Corporate Competitive Analysis

Identifying the competitor’s goals

Developing the competitor’s strategic issues

Strategic Business Unit Competitive Analysis

Three fundamental competitive strategies

Analyzing a Competitor’s R&D Strategy

Analyzing new product programs

R&D issues in a competitive context
...''

Phone:888-406-7058

School Address:

6064 State Route 22, Ste #2 Plattsburgh, NY 12901 USA

Jobs & Resumes: Plattsburgh
Houses & Roommates: Plattsburgh

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Purchasing & Supply Contracts
Warehouse Operations and Inventory Management
Inventory Management & Control Techniques
Warehouse Operations
Purchasing Negotiation Planning
Performance Based Contracts
Professional Selling
Advanced Selling Skills
Marketing
Marketing Plan
Competitive Strategy
Market Research & Analysis
Market Channels
Strategic Pricing
Secrets of Sales Success
Building Collaborative Partnerships
Teambuilding
Initiating and Building Improvement Teams
Time, Stress & Emotional Intelligence

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