Training Course:Competitive StrategySchool/Trainer:TrainersDirect
Plattsburgh, New York, United States
Course Format: Classroom | E-learning | Virtual Class | Online | On-site | Blended | Self-paced
Course Description:
'' Learning Objectives
Understand the link between business planning and marketing strategies
Learn how to extrapolate key strategic information from research analysis
Assess competitive situations and identify opportunities
Provide a structured framework to marketing strategy formulation
Pick up tools and techniques relevant to your job and devise results-oriented strategies
Gain competence to take the right course of action and achieve the results within your own competitive environment
Customer-Focused Marketing
Understanding your customer’s true needs
Building long term relationships
Cultivating their preference for your products and services
Example of world-wide best marketing practices
Marketing as a culture; tools and processes
The characteristics of a market-oriented organization
Market Segmentation
Strategies for identifying what drives segmentation within any market
Segmentation: the key to marketing strategy
Studying segmentation in action
The process of segmentation
Criteria for evaluating a segment’s attractiveness
Product and Services Positioning
Strategies and techniques for identifying product and service attributes
Positioning your offer for maximum appeal
·Physical and perceptual positioning
Hierarchy of key dimensions
Key dimensions on purchase decisions
Portfolio Strategy
Ways to develop tools to allocate resources
Learning how focus and selectivity are essential for success
Allocation of marketing resources
Standard portfolio models
Customized portfolio analysis
Competitive advantage
Competitive Analysis
Understanding your competitors�strategies, strengths and weaknesses
Anticipating and developing effective moves to neutralize their tactics
From management to strategy
Military and business strategy
The four levels of strategy
The Marketing Decision-Making Process
Methods for developing a marketing plan that supports your company’s overall business strategy
Integrating each element of the marketing mix into the marketing plan
Problem identification
Internal/external analysis
Strategy formulation
Implementation and control
...''
Please go to the school's official website for training price and schedule:
http://www.trainersdirect.com/
Phone:888-406-7058
School Address:
6064 State Route 22, Ste #2 Plattsburgh, NY 12901 USA
Jobs & Resumes: Plattsburgh
Houses & Roommates: Plattsburgh
Search other schools for Competitive Strategy training resources.
Other training courses offered by TrainersDirect:
Warehouse Operations and Inventory Management
Inventory Management & Control Techniques
Warehouse Operations
Purchasing Negotiation Planning
Performance Based Contracts
Professional Selling
Advanced Selling Skills
Marketing
Marketing Plan
Competitive Analysis
Market Research & Analysis
Market Channels
Strategic Pricing
Secrets of Sales Success
Building Collaborative Partnerships
Teambuilding
Initiating and Building Improvement Teams
Time, Stress & Emotional Intelligence
Managing Stress
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