Strategic Pricing

TrainersDirect
Plattsburgh, New York, United States

Course Format: Classroom | E-learning | Virtual Class | Online | On-site | Blended | Self-paced

Course Description:

'' This course examines the issues that impact strategic pricing well as pricing techniques related to costs and objectives, providing value to customers and beating competition.

Determining Pricing Strategies

Relationship to the product portfolio

Price: a measure of marketing acumen

Pricing and the marketing strategy

Competitive Factors

Competition influences most prices

Promotional allowances

Market Factors

The customer’s point of view

Pricing in relation to the marketing mix

What is the market’s perception of various packages

Distribution and Channel Factors

Using pricing as a tactic to support an objective

Matrix pricing over the various channels

Economic/Financial Issues

Contract pricing checklist

Special assembly pricing

Cost-oriented pricing methods

Full-line pricing

Demand-oriented pricing methods

Price elasticity on demand

Using break-even and demand analysis

Marginal analysis

Using Pricing as a Strategy

One price policy vs. variable-price

Skimming vs. penetration strategies

Item profit vs. total profit policies

Leader pricing and bait pricing

Traditional pricing

Price lining policies and odd prices

Forms of discount pricing

Using flexibility
...''

Phone:888-406-7058

School Address:

6064 State Route 22, Ste #2 Plattsburgh, NY 12901 USA

Jobs & Resumes: Plattsburgh
Houses & Roommates: Plattsburgh

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