Marketing and Advertising Effectively to the Latino Consumer

UCLA Extension-Los Angeles
Los Angeles, California, United States

Course Format: Classroom | E-learning | Virtual Class | Online | On-site | Blended | Self-paced

Course Description:

'' As more and more advertisers are discovering, special strategies and techniques are required to maximize the effectiveness of their efforts directed at Latino consumers. This course is designed for those who wish to increase their knowledge of and sensitivity to this fast-growing market. Topics include a cultural overview; the history of Latino migration; philosophical differences; creative approaches--Latino "hot-buttons," cultural insights, and differences between Latino and general-market consumers; the best Latino advertising in the U.S.; community marketing to Latinos; developing successful community relations programs; strategic development; and marketing management. ...''

Phone:(310) 825-9971

School Address:

10995 Le Conte Avenue
Los Angeles, CA 90024-2883
Registration and General Information
(310) 825-9971 or (818) 784-7006

Jobs & Resumes: Los Angeles
Houses & Roommates: Los Angeles

Management Theory, Policy, and Process
Leadership Communication Strategies
Leading Teams for High Performance
Business Ethics (Online)
Advertising Principles and Practices
Television Time Sales
Techniques of Radio Time Buying
Media Planning and Analysis
Advertising: The Creative Process
Internship in Marketing and Advertising
Marketing, Advertising, and Sales Promotion for Entrepreneurial Businesses
Jump-Starting Your Job Search and Career
Creative and Visual Strategies for Advertising and Marketing
Business-to-Business Sales Lead Management
Direct Marketing by the Numbers
E-Mail Broadcast Technologies Overview
Marketing Principles and Practices (Online)
Marketing Principles and Practices

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