Pay-Per-Click Advertising

AcademyX, Inc.
San Francisco, California, United States

Course Format: Classroom | E-learning | Virtual Class | Online | On-site | Blended | Self-paced

Course Description:

'' Data Analysis and Optimization

Probably, the most important part of managing a successful PPC campaign is monitoring cost/revenue data and optimizing accordingly. In this session we will discuss the many options available to monitor the performance of the test campaigns, including but not limited to Google Analytics, Omniture, VisiStat and Core Metrics. These four represent the more widely marketed available web analytic tools.

Geo-targeted Campaigns

Though geo-targeting has traditionally been the focus of local businesses attempting to gain local web traffic, more and more organizations are starting to realize the benefit of targeted and more economically feasible niche-markets on the web. In this session we will demonstrate the ease with which a geo-targeted campaign can be established with the larger search engines and the cost-savings associated with managing costs-per click in different markets.

Google AdSense and Contextual Advertising

Contextual advertising is the placement of your ads on high-traffic web sites other than search engines. Though expansive and potentially very lucrative, contextual advertising has many pitfalls that the novice PPC advertiser should take into consideration. Along with detailing the setup and launch of a “content campaign� this class will present the power of ‘negative matching�URLs and keywords within the networks of the respective search engines to maximize effectiveness and minimize financial and legal risk.

Second-Tier Search Engines

In the last session, we will cover the many untapped markets available within the Second-Tier Search Engines. These include Ask, FindWhat, Looksmart, E-Spotting, Enhance, Kanoodle, Lycos, ePilot, Search 123 and others. Many of these smaller engines have withstood the test of time, and others are not longer available for active PPC management, however the purpose of this class is to demonstrate the potential revenue opportunity present within markets outside of the big three search engines. We will perform some keyword and bid landscape comparisons to demonstrate this point, as well as see how current market-share is distributed outside of the major search engines.

Throughout the course, we will expose students to useful online resources that PPC experts utilize for the purposes of generating keyword lists and managing their existing campaigns. A glossary of these resources will be handed out for future reference and serves as a toolkit for students�future PPC campaigns.

...''

Phone:1-800-716-4324

School Address:

AcademyX, Inc. - San Francisco
601 Montgomery St. #409
San Francisco, CA 94111
USA


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