Strategic Planning and Management in Retailing

Babson Executive Education
Wellesley, Massachusetts, United States

Course Format: Classroom | E-learning | Virtual Class | Online | On-site | Blended | Self-paced

Course Description:

'' Being competitive and customer-oriented in today’s rapidly changing retail market requires the ability to create and implement a winning market strategy. You need to plan for tomorrow’s growth while you manage today’s operations.

Strategic Planning and Management in Retailing helps you identify and evaluate your organization’s key success factors to plan more strategically and manage your business more effectively.

Designed for retail CEOs, senior and general merchandise managers, operations managers, district managers, and upper-level marketing, finance, human resources, and MIS managers, you will learn to:

Strategically plan for growth, including financial modeling and productivity analysis
Analyze and interpret consumer, competitive, and market research
Develop and implement enhanced merchandising management and assortment strategies
Effectively manage strategic resources
...''

Phone:+781-239-4354

School Address:

Babson Executive Education
Babson College
231 Forest Street
Babson Park, MA 02457-0310 USA


Jobs & Resumes: Wellesley
Houses & Roommates: Wellesley

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