Sales & Marketing

California State University Fullerton
Fullerton, Garden Grove, Irvine, California, United States

Course Format: Classroom | E-learning | Virtual Class | Online | On-site | Blended | Self-paced

Course Description:

'' Examine the relationship between sales and marketing and the complimentary functions that each plays in an organization. You will gain an understanding of the distinctive roles of sales and marketing and how these areas are interrelated in determining product development, pricing, distribution, and promotion of goods and services. The focus will be on identification of collaborative components of sales and marketing through promotional development, prospect identification and qualifications, as well as exploration of the value of customer service and strategic planning efforts in meeting the organization’s strategic initiatives relative to the return-on-investment.

...''

Elements of this syllabus are subject to change.

Phone:714.278.2611

School Address:

California State University Fullerton College Park, Suite 100
2600 Nutwood Ave. (corner of Nutwood and Commonwealth)
Fullerton, CA 92834-6870 USA


Jobs & Resumes: Fullerton, Garden Grove, Irvine
Houses & Roommates: Fullerton, Garden Grove, Irvine
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