Advertising & Promotion on a Shoestring Budget Workshop

Experiential LLP
Singapore, N/A, Singapore

Course Format: Classroom | E-learning | Virtual Class | Online | On-site | Blended | Self-paced
Teacher/Instructor: Pamela Wigglesworth
Term: 1 Day
Seats: 50
Fee: S$425

Course Description:

'' Introduction
Most businesses when starting out are familiar with the 4Ps of Marketing; Product, Price, Place and Promotion. I would venture to say that most companies or individuals focus most of their time and effort on the first three and approximately ten percent on Promotion.

Promotion or marketing is viewed as costly, something only the ‘big boys�or well established companies can afford. What companies fail to realize is that 60% of their time and effort should be on the sales & marketing of the company. Promotion is equivalent to sales, without it, there is no business (unless you are extremely lucky or you’ve developed the latest ‘it�thing.)

When times are tough, the first thing that gets cut is the A&P. Big mistake! The A&P budget should be viewed the same as your rent. It’s fixed, a non-negotiable, a given.

Most companies, entrepreneurs or start ups don’t bother to include it in their business plan because they believe they can’t afford it, when the truth of the matter is, they can’t afford NOT to.

Overview:
In this one day workshop, participants will learn how toan effective advertising & marketing campaign for a specific event oran annual A&P marketing strategy based on their own A&P budget. The strategies will include events, printed promotional materials, free and paid advertisement,ventures, word of mouth marketing, networking and online marketing.

Participants will be shown examples of the techniques and will learn how they can apply the same techniques to their businesses.

Subject Aims:
From a list of over 70 ways to market a business; verbally, physically, visually in print and online, each participant will select the techniques that best suits his or her objectives and thena cost effective advertising and promotions strategy.

Some of the items we will focus on are:

�Writing a press release to obtain media coverage
�Joint ventures promotions with other companies
�Creating events as a means of promotion, i.e. contests, sponsorships, tournaments, etc
�How to host your own media outreach
�Using DIY email marketing web-based software programs
�E-marketing �Online banners, PPC campaigns
�Word of mouth marketing

...''

Elements of this syllabus are subject to change.

Phone:65 62419834

School Address:

PO Box 251
Siglap Post Office

Jobs & Resumes: Singapore
Houses & Roommates: Singapore
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