Certified National Pharmaceutical Representative

Carroll Community College
Westminster, Maryland, United States

Course Format: Classroom | E-learning | Virtual Class | Online | On-site | Blended | Self-paced

Course Description:

'' This nationally recognized Pharmaceutical Sales Representative online training course (CNPR) and program was developed in response to a rising need for entry-level certified pharmaceutical sales representatives. The program is designed for individuals who want to gain entry into the pharmaceutical industry but who lack the required pharmacology and medical education. This online certificate program is only offered in partnership with major accredited colleges and universities.

Course Outline

So You Want to Be in Pharmaceutical Sales
A Rewarding Career
Enormous Impact
The Industry
Healthcare Demand
Food and Drug Administration
Compensation
Bonus Commission
Market Share
Selling for Volume
A Day in the Life of a Pharmaceutical Sales Representative
Marketing Products
The District Sales Manager
What makes a Successful Rep
Setting Objectives
Sales Process
Staying Current
Winning Confidence
Product Samples
Organization
The Physician
Physician Attitude
Challenges
New Medicines Mean Strength for U.S. Economy
Terminology
Research-Based
Major Activities
Large Number of New Drugs
New Medicines in Development
R&D Boost the U.S. Economy
Policy Implications
The Anatomy and Clinical Pharmacology
Terms and Abbreviations
The Foundation
What is a Drug?
The Active Pharmaceutical Ingredient
Mechanism of Action
Formulation
Excipient Classes
Pharmacokinetics & Pharmacodynamics
The Cell
Classes of Nutrients
Basic Clinical Pharmacology
Drug Administration and Delivery
Drug Distribution - Supply Chain
Terminology
Licensing
Wholesalers
Distributors
Package Insert Information
The Purpose
Sections
Drug Patents
Terms and Abbreviations
Patent: Definition - Duration
Marketing Exclusivity
Generic Drugs
FDA’s Criteria for Equivalence
FDA’s Orange Book
Single and Multi Source Drug Products
Hatch-Waxman Act
Drug Sampling
Drug sample storage techniques
Federal regulations
Storage of pharmaceutical products
Recalls on drug products
The Research and Development Process
Regulations
Higher R & D Costs
Policy Implications
Dynamic Growth
Research Spending
Government Partnerships
Scientific Opportunities
Drug Development and Preclinical Studies
Pharmacodynamics
Administering a Drug
Transport Mechanisms
Passive Diffusion
Facilitative Diffusion
Active Transport
Pinocytosis
Absorption
Buccal and Sublingual
Subcutaneous and Intermuscular Administration
Blood-Brain Barrier
Toxicology
Carcinogenicity
Animal Tests
Clinical Trials
Ethical Considerations
Regulatory Requirements
Clinical Papers
Enhance Your Presentation
Anticipate Questions
Handle Objections
Sell What is Meaningful
Drug Discovery - Large Molecule Drugs
Vaccines
Toxoids
Adjuvants
Human Immune System
Gene Therapy
Stem Cells
Bone Marrow Transplant
Managed care
Formulary Basics
Restrictive Strategies
Understanding Cost
Pharmacy Department
Medical Education
Brand Medicine
Pharmaceutical Branding
Brand Medicine
Building Brands
Brand Positioning
DTC Advertising
The Language Barrier
Role of Research
Types of Names
Clinical Development and Pharmaceutical Marketing
Environment & Trends
DTC Branding
OTC Availability
AIDS Epidemic
New Millenium
Patient Communication
Ethical Regulatory Guidelines
AMA Guidelines
PhRMA Code
Pharmaceutical Sales Skills
Relationships
Sales Superstars
Seeing the Physician
Drug Formulary
Sales Force ...''

Elements of this syllabus are subject to change.

Phone:410-386-8100

School Address:

Continuing Education & Training
1601 Washington Rd.
Westminster, MD 21157
USA


Jobs & Resumes: Westminster
Houses & Roommates: Westminster

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