Training Course:Customer Relationship Management (Certificate)School/Trainer:Colorado State University College of Business
Fort Collins, Colorado, United States
Course Format: Classroom | E-learning | Virtual Class | Online | On-site | Blended | Self-paced
Course Description:
'' Customer Relationship Management (CRM) centers on practices that enable a business to satisfy and retain customers. It represents a paradigm shift from an acquisition focus to a retention and relationship focus. The philosophy behind CRM is on keeping customers and improving customer relationships rather than acquiring new ones. Today many of the marketing methods include direct mail, interactive media and e-business. As these techniques become more sophisticated, there is a greater need for creative initiatives designed to maintain and cultivate consumer relationships. CRM is an approach that emphasizes customer service and satisfaction indicators as key components in achieving long-term customer loyalty. Knowledge and experience in CRM is becoming an increasingly important skill for graduates seeking jobs in all business disciplines.
Core material of the Customer Relationship Management
Certificate includes:
Introduction to enterprise resource planning (ERP) systems concepts
Business processes impacted by ERP
Systems and Software integration
Evaluation of the market place, competitors, and value of the customer
Implementation issues across functional areas
Distinctive approach to service organizations with regards to the development and execution of marketing strategy
How service can be used as a source of competitive advantage
Expanding awareness of the creative thought process, techniques designed to enhance creativity, the creative options available to the marketing manager, and the skills needed to manage innovation and creative individuals
...''
Elements of this syllabus are subject to change.
Please go to the school's official website for training price and schedule:
http://www.biz.colostate.edu/
Phone:970-491-1499
School Address:
College of Business
Colorado State University
1201 Campus Delivery
Fort Collins, CO 80523-1201
Jobs & Resumes: Fort Collins
Houses & Roommates: Fort Collins
Search other schools for Customer Relationship Management training resources.
Other training courses offered by Colorado State University College of Business:
Entrepreneurship
Financial Analysis
Human Resource Management
Information Technology for Business Professionals
International Business
Leadership Communication
Supply Chain Management
Professional MBA
Notice: The course description on this page was captured from the Internet as historical reference or submitted by visitors. It was archived statically and not updated from day to day.
Facts:
We provide free training course catalog service since 2003, in English and Chinese. Tens of thousands of visitors search our database from our portal and partners' websites each day. |
|
| 
