Media Buying and Planning

University of Calgary Continuing Education
Calgary, Alberta, Canada

Course Format: Classroom | E-learning | Virtual Class | Online | On-site | Blended | Self-paced

Course Description:

'' Gain practical training in media buying and media planning. Learn the characteristics, trends, buying and planning tools, and terminologies associated with television, radio, magazines, daily and community papers, out-of-home media and the digital universe. Experience the media selection process; discover how each media is evaluated by media planners, how audiences are measured and how the information gathered in studies is used for evaluation and planning.

...''

Elements of this syllabus are subject to change.

Phone:403-220-2866

School Address:

Education Tower 106, University of Calgary
2500 University Drive NW
Calgary, AB T2N 1N4



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