Integrated Marketing Communications

Copenhagen Business School
Copenhagen, Denmark

Course Format: Classroom | E-learning | Virtual Class | Online | On-site | Blended | Self-paced

Course Description:

'' Integrated marketing communications (IMC) aims at combining, integrating and synergizing all relevant elements of an organization’s communication mix. Strategic integration of the various communication functions is what makes IMC a new outside-in approach to reaching both consumers and other stakeholders alike. IMC is different from other customer-centric processes �such as the concept of market orientation �in that its foundation is communication, and as such it is seen as a circular process rather than a linear (inside-out) one. The course is grounded in marketing theory and consumer psychology. It will focus on key constructs addressing issues such as marketing communications processess, consumer behaviour, marketing communication psychology, IMC mix, and principles of managing IMC.
...''

Elements of this syllabus are subject to change.

Phone:+45 3815 3815

School Address:

Copenhagen Business School
Solbjerg Plads 3
DK-2000 Frederiksberg


Jobs & Resumes: Copenhagen
Houses & Roommates: Copenhagen
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