Marketing and Promoting Food

The Culinary Institute of America
Hyde Park, New York, United States

Course Format: Classroom | E-learning | Virtual Class | Online | On-site | Blended | Self-paced

Course Description:

'' An examination of the role marketing plays in society in general and in the retail sector and hospitality industry in particular. Topics will include the history and evolution of marketing, the global marketing environment, strategic planning, and market research. In addition, market segmentation, target marketing, and communication will be discussed. Pricing products and strategies, distribution, and modern retailing and wholesaling methods will also be evaluated. The course closely follows current events and trends to illustrate modern marketing techniques.

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Elements of this syllabus are subject to change.

Phone:1-800-CULINARY or 845-452-9430

School Address:

1946 Campus Drive, Hyde Park, NY 12538-1499 USA

Jobs & Resumes: Hyde Park
Houses & Roommates: Hyde Park

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