Advertising and Public Relations Management Msc (Master Degree)

De Montfort University
Leicester, United Kingdom

Course Format: Classroom | E-learning | Virtual Class | Online | On-site | Blended | Self-paced

Course Description:

'' This course provides the skills and knowledge to get ahead in an exciting career in marketing communications management and is suitable whether you have previous marketing experience and/or qualifications or not. Advertising and Public Relations Management MSc complements our other two postgraduate marketing degrees: Marketing Management MSc - a general marketing degree designed for those without previous marketing experience or qualifications; and Strategic Marketing MSc - a specialist degree with a focus on competitive intelligence and strategy which is designed to take those with marketing experience or qualifications to a deeper level of understanding.

This is a one year, full-time course and its aims are:

To equip you with sufficient knowledge to understand the key Marketing issues facing organisations and to embark on a career in Marketing Communications
To develop your expertise in Advertising and Public Relations Management
To prepare you for future careers with advanced communication skills, both written and spoken, within the marketing discipline
To offer an opportunity for both personal and professional development which will be useful not just for any marketing position but also in a wider lifelong learning framework.
This MSc is taught by highly experienced specialists within one of the largest marketing departments in the UK. We employ approximately 20 academic staff members who specialise in marketing, most of whom combine academic with practitioner experience. They write specialist articles and books, act as consultants to external organisations, conduct leading-edge research, edit learned journals, sit on government and industry committees ? and teach our students. Marketing Communications is a particular departmental strength.

In addition to our suite of marketing Master?s, we offer courses leading to professional qualifications such as the CIM Professional Postgraduate Diploma in Marketing. The Department also supervises a number of PhD research students and marketing staff regularly publish in academic journals, write books and industry reports.

This is a 12 month full-time course beginning in September each year. There will be two or three week vacations at Christmas/New Year (December/January) and Easter (March/April), and some students take a brief break in June before completing their final project.

You will take a number of core (compulsory) modules which cover marketing communications strategies and techniques and set them within a broader, marketing context. The following are indicative of these core modules:

Strategic and Competitive Analysis
Encourages the development of a critical approach towards the strategies and actions of differing types of firms. More than 40 different tools of analysis are explored and extensively evaluated with the aim of obtaining a clear understanding of when each should, and should not, be used
or
(dependent upon previous marketing experience)
Marketing Theory and Practice
An introduction to the key areas of marketing, building the foundation for further study - this module is ideal if you have not studied marketing before
Managing Advertising and Communications
A thorough grounding in all aspects of promotional activity, especially integrated marketing communications and the development, and management, of advertising campaigns
Public Relations Planning and Management
(double module)
Explores the practice of public relations within a business and marketing context, encourages a critical understanding of the structure and management of public relations agencies and of the key skills required in modern public relations practice
Interactive Marketing
Explores the development of highly targeted campaigns which engage their specific audiences and encourage dialogue, interaction and especially results. Successful completion of this module grants you maximum exemptions from the examinations for the Institute of Direct Marketing?s (IDM) Certificate in Direct and Interactive Marketing
Marketing Research in Practice
How marketing decision making is supported by detailed marketing information, and the techniques employed to gather and assess that information
Customer Relationship Management
An important and exciting area in modern marketing that places the customer at the heart of the business and acknowledges the importance of advanced, computerised systems in the management of customer lifetime value
Research Methods for Marketers
Develops research and analysis skills for an in-depth understanding of markets and for the final project.
During the final semester, June to September, you will complete a marketing analysis project on a marketing communications topic of your choice.

Additional professional qualifications: Upon successful completion of the Interactive Marketing module you will benefit from significant exemptions for the Certificate In Direct and Interactive Marketing Principles awarded by the Institute of Direct Marketing (IDM). Most of our students opt to take the additional examination required and leave with this professional standard certificate alongside their Marketing degree. Visit theidm.com for more information on the certificate.

...''

Elements of this syllabus are subject to change.

Phone:+44 (0)116 255 1551

School Address:

De Montfort University
The Gateway
Leicester
LE1 9BH
UK


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