Marketing Management (Master Degree)

De Montfort University
Leicester, United Kingdom

Course Format: Classroom | E-learning | Virtual Class | Online | On-site | Blended | Self-paced

Course Description:

'' MSc Marketing Management develops in-depth knowledge and expertise in the many different aspects of marketing whilst also exploring how marketing interacts with the other functional areas within organisations. You will learn to analyse markets, to apply marketing theories to different situations, to solve business problems and to identify marketing opportunities. You will also gain different perspectives of marketing?s role within organisations.

Around 20 highly experienced, full-time academics contribute to high quality teaching, leading-edge research and commercial consultancy projects in many marketing fields. The breadth of staff expertise means that we can cover a wide range of marketing activities whilst also allowing staff to specialise in their own, particular marketing areas. We offer several courses leading to professional and postgraduate qualifications such as the CIM Professional Postgraduate Diploma in Marketing, Strategic Marketing MSc, and Advertising and Public Relations Management MSc. The department supervises a number of PhD research students and marketing staff regularly publish in academic journals, and write books and industry reports.

This course is designed to help those with no previous experience to pursue a career in marketing.

The main aims are therefore to:

Equip you with the knowledge to embark upon a career in marketing and to understand the key marketing issues facing organisations today
Enable you to develop marketing expertise which can be applied in different contexts and can enhance multiple career paths both in business and non business (eg public sector, not for profit) areas
Offer an opportunity for both personal and professional development which will be useful not only for any marketing position, but also in a wider, lifelong learning framework.
This is a 12 month full-time course beginning in September. There will be two or three week vacations at Christmas/New Year (December/January) and Easter (March/April), and some students take a brief break in June before completing their final project.

You will take a number of core modules which cover key marketing functions and introduce other aspects of business. These could include:

Marketing Theory and Practice
An introduction to all the key areas of marketing, building the foundation for more in-depth study
Consumer Behaviour
Exploring individuals as consumers in today?s society and the importance of understanding their behaviour when formulating marketing strategy
Marketing Research in Practice
How marketing decision making is supported by detailed marketing information, and the techniques employed to gather and assess that information
Accounting for Managers
The financial context in which marketing activities are set. This will help marketers to understand essential financial information
Managing Advertising and Communications
A thorough grounding in all aspects of promotional activity, especially integrated marketing communications and the development, and management, of advertising campaigns
Research Methods for Marketers
Develops research and analysis skills for an in-depth understanding of markets and for the final project
Business Communications
A practical module teaching advanced communication and study skills to support you whilst studying at Master?s level and to equip you with essential skills for a successful marketing career.
You will choose two further modules - one of which may be from another business discipline. Typical elective modules offered include:

Applied International Marketing
Entrepreneurial Organisations
Service Relationships and Social Marketing
Interactive Marketing
Managing e-Business in a Global Economy
Business Ethics, Environment and Society
Managing Complexity, Uncertainty and Conflict.
During the final semester, June to September, you will complete a marketing analysis project on an area of your choice.

...''

Elements of this syllabus are subject to change.

Phone:+44 (0)116 255 1551

School Address:

De Montfort University
The Gateway
Leicester
LE1 9BH
UK


Jobs & Resumes: Leicester
Houses & Roommates: Leicester

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