Strategic Marketing (Master Degree)

De Montfort University
Leicester, United Kingdom

Course Format: Classroom | E-learning | Virtual Class | Online | On-site | Blended | Self-paced

Course Description:

'' Through exposure to strategic analysis, advanced marketing research, the principles of competitive intelligence and the practice of customer relationship management (CRM), you will improve your understanding of marketing in a competitive environment. This course is grounded in the latest theory and also has a strong practical element. There will be many chances for you to apply your knowledge and develop the advanced skills that will help you to enjoy a successful marketing career in the future.

Around 20 highly experienced, full-time academics contribute to high quality teaching, leading-edge research and commercial consultancy projects in many marketing fields. The breadth of staff expertise means that we can cover a wide range of marketing activities whilst also allowing staff to specialise in their own, particular marketing areas. We offer several courses leading to professional and postgraduate qualifications such as the CIM Professional Postgraduate Diploma in Marketing, Marketing Management MSc, and the new Advertising and Public Relations Management MSc. The department supervises a number of PhD research students and marketing staff regularly publish in academic journals, and write books and industry reports.

This is a specialist course designed for those who want to deepen their marketing knowledge and develop advanced skills. Its aims are therefore to:

Equip you with sufficient knowledge to develop and strengthen your career in marketing
Develop your expertise in critical and competitive analysis and in marketing strategy development
Help prepare you for your future career with advanced communications skills
Offer an opportunity for personal and professional development which will be useful not just for any marketing position but also in a wider, lifelong learning framework.
This is a 12 month full-time course beginning in September each year. There will be two or three week vacations at Christmas/New Year (December/January) and Easter (March/April), and some students take a brief break in June before completing their dissertation.

You will take a number of core modules. These include:

Strategic and Competitive Analysis
Encourages the development of a critical approach towards the strategies and actions of differing types of firms. More than 40 different tools of analysis are explored and extensively evaluated with the aim of obtaining a clear understanding of when each should, and should not, be used
Customer Relationship Management
An important and exciting area in modern marketing that places the customer at the heart of the business and acknowledges the importance of advanced, computerised systems in the management of customer lifetime value
Competitive Intelligence
Looks at how firms can capitalise on their intelligence efforts, identifies operational issues and discovers the art of deep dive data collection. Drawing on significant research and practical experience, the potential for competitive intelligence activities to inform the decision making process is brought to life
Marketing Research in Practice
How marketing decision making is supported by detailed marketing information, and the techniques employed to gather and assess that information
Managing Advertising and Communications
A thorough grounding in all aspects of promotional activity, especially integrated marketing communications and the development, and management, of advertising campaigns
Research Methods for Marketers
Develops research and analysis skills for an in-depth understanding of markets and in preparation for the dissertation
Business Communications
A practical module which teaches advanced communication and study skills to support you whilst studying at Master?s level and to equip you with essential skills for successful careers in marketing.
You normally choose two further modules from elective modules including:

Applied International Marketing
Service Relationships and Social Marketing
Interactive Marketing
Managing Complexity, Uncertainty and Conflict
Consumer Behaviour.
During the final semester (June to September) you will complete a dissertation on a strategic marketing topic of your choice.

...''

Elements of this syllabus are subject to change.

Phone:+44 (0)116 255 1551

School Address:

De Montfort University
The Gateway
Leicester
LE1 9BH
UK


Jobs & Resumes: Leicester
Houses & Roommates: Leicester

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