Training Course:E-Business (Certificate)School/Trainer:University of Alabama College of Continuing Studies
Tuscaloosa, Alabama, United States
Course Format: Classroom | E-learning | Virtual Class | Online | On-site | Blended | Self-paced
Course Description:
'' Upon completion of the e-Business course students should be able to:
1. Understand the concepts and terminology related to e-Business, such as retailing, marketing and infrastructures
2. Describe at least 10 actions required to start an online business
3. Identify the business hardware, software and other equipment needs for an online business
4. Know how to choose a web host and design tool for website creation
5. Identify successful electronic products and services
6. Know how to identify a target audience for e-Business products and services
7. Understand the steps required for marketing an e-Business product or service
8. Identify the accounting, privacy and security processes that are needed to protect an online business
9. Understand the potential pitfalls of online retailing and how to avoid them
10. Create a marketing plan
11. Create a Mission and Values statement
12. Complete a comprehensive Business Plan
13. Create a comprehensive Project Plan
Course Outline:
Unit 1
Pros & Cons of Starting an Online Business
Considerations when Designing and Building a Website
Unit 2
Search Engines, Shopping Bots
Marketing, Traffic Reports, Ratings
Venture Capital Information
Unit 3
Website Design and Build
Tools and Artwork
Unit 4
Website Creation
Unit 5
Customer Service
Business Plan Overview
Unit 6
Integrity, Mission, Values
Business Plan, Part 1
Unit 7
Financing
Market Research
Business Structure
Business Plan, Part 2
Unit 8
Offering Credit
Employees, Benefits & Policies
Unit 9
Computers, Software, Hardware
Business Insurance
Business Plan, Part 3
Unit 10
Marketing Plan Development
Public Relations Customer Service
Business Plan, Part 4
Unit 11
Bookkeeping
Financial Statements
Business Plan, Part 5
Unit 12
Financial Management
Taxes
Inventory
Business Plan, Part 6
Unit 13
Project Plan Development ...''
Elements of this syllabus are subject to change.
Please go to the school's official website for training price and schedule:
http://www.ccs.ua.edu/
Phone:205-348-6222
School Address:
College of Continuing Studies Professional Development & Conference Services
Box 870388 Tuscaloosa, Alabama 35487-0388 USA
Jobs & Resumes: Tuscaloosa
Houses & Roommates: Tuscaloosa
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