Training Course:Pay Per Click MarketingSchool/Trainer:University of Alabama College of Continuing Studies
Tuscaloosa, Alabama, United States
Course Format: Classroom | E-learning | Virtual Class | Online | On-site | Blended | Self-paced
Course Description:
'' I. Pay Per Click Marketing 101
a. In Introduction to Pay Per Click Marketing
b. Pay Per Click Campaign Preparation
c. An Introduction to Google AdWords
d. How to Set Up and AdWords Account
e. An Introduction to Yahoo! Search Marketing
f. How to Set Up a Yahoo! Sponsored Search Account
g. Keyword Research for PPC Campaigns
h. Ad Copy Creation for PPC Campaigns
i. Landing Page Creation for PPC Campaigns
j. PPC Campaign Conversion & ROI Measurement
II. Pay Per Click Marketing 201
a. An Overview of PPC Marketing
b. Pay Per Click Search Engines
c. Key Elements of a Successful PPC Campaign
d. Building Effective PPC Ads
e. How to Structure Your PPC Campaign
f. Effective PPC Bidding Strategies
g. How to Create Killer Landing Pages
h. Tracking PPC Conversions
i. A/B Split Testing
j. How to Measure ROI on PPC
III. Keyword Research 101
a. An Introduction to Keyword Research
b. Keyword Research Basics
c. Campaign Requirements Gathering
d. Keyword Research Tools
e. Digging for Keywords
f. Narrowing Down Your Keyword Selections
g. Integrating Your Keywords
h. Using Keywords in PPC Campaigns
i. Tracking Your Keyword Traffic
j. Tweaking and Testing Your Keywords ...''
Elements of this syllabus are subject to change.
Please go to the school's official website for training price and schedule:
http://www.ccs.ua.edu/
Phone:205-348-6222
School Address:
College of Continuing Studies Professional Development & Conference Services
Box 870388 Tuscaloosa, Alabama 35487-0388 USA
Jobs & Resumes: Tuscaloosa
Houses & Roommates: Tuscaloosa
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