Certified National Pharmaceutical Representative

University of Alabama College of Continuing Studies
Tuscaloosa, Alabama, United States

Course Format: Classroom | E-learning | Virtual Class | Online | On-site | Blended | Self-paced

Course Description:

'' The National Association of Pharmaceutical Sales Representatives understands the technicality involved in the pharmaceutical selling process. Our Advisory Board of pharmaceutical industry experts recognizes the challenges encountered in the day-to-day activity of selling to physicians and the clinical and pharmacology knowledge of your product and your competitors’ product expected by physicians. The CNPR Training Program is designed not only to prepare you for a career in pharmaceutical sales but to make you a more attractive candidate to pharmaceutical companies.

Course Objectives:

Upon successful completion of the NAPSR course, students will:
Understand all pharmaceutical terms, definitions, and abbreviations needed to sell pharmaceuticals.
Have the necessary medical terminology required to sell to physicians and pharmacists.
Know the pharmaceutical industry, major product lines, and therapeutic categories.
Understand the FDA’s role in the industry, laws enforced by the FDA, Hatch-Waxman Act, and regulatory compliance in drug labeling and promotion
Comprehend Medicare/Medicaid issues and how they affect the selling process.
Understand research & development of new drugs, stages and timelines of new drug development, and clinical trials.
Know patent/patent extensions, generic drugs, US drug distribution channels, manufacture/distributor relationships, and distributor/retail relationships.
Gain knowledge of government reimbursement programs, drug discount cards, major concepts and components managed care, main stakeholders in the managed-care marketplace, drug marketing and group purchasing organizations.
Grasp the concept of pharmaceutical sales territory planning and information gathering, importance of call planning and record keeping, appointment calls/impromptu calls, strategies for no see offices, and downtime strategies.
Have the knowledge to effectively use sales brochures and support literature, how to sell new products versus established products, prepare for hospital calls, security concerns of a hospital, and sampling rules in hospitals.
Be prepared to properly comment on competing pharmaceutical products, effective drug sample positioning, citing clinical studies and trials, closing sales, exhibit preparation and to communicate with a district manager.
Be prepared to take the CNPR certification exam. ...''

Elements of this syllabus are subject to change.

Phone:205-348-6222

School Address:

College of Continuing Studies Professional Development & Conference Services
Box 870388 Tuscaloosa, Alabama 35487-0388 USA


Jobs & Resumes: Tuscaloosa
Houses & Roommates: Tuscaloosa

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