Wedding Planning (Certificate)

University of Alabama College of Continuing Studies
Tuscaloosa, Alabama, United States

Course Format: Classroom | E-learning | Virtual Class | Online | On-site | Blended | Self-paced

Course Description:

'' Upon successful completion of the Certified Wedding Planner program, students will:

�Understand the role of a professional wedding planner.
�Gain a basic understanding of the wedding industry.
�Create business contracts, pricing, packages and presentation tools.
�Identify the formula/method to structure and set-up a wedding planning business and operations.
�Be proficient in skills such as budget planning, vendor selection and wedding design.
�Be familiar with industry specific terminology, communication, telephone techniques, organization and project management.
�Have knowledge of vendor contracts and what to look for.
�Be familiar with wedding design elements, fabrics and styles.
�Understand how to market as an expert in the industry to gain PR attention.
�Understand online marketing and how it applies to a wedding planners business.
�Have knowledge of different wedding traditions and cultures and how to implement a couple’s ethnic background into the celebration.
�Have knowledge of traditional and non-traditional etiquette.
�Understand the Event Planning Process necessary to design and deliver a successful wedding/social event.
�Understand the Six Stages of Event Experience and ways to implement them.
�Be fully prepared to take on his/her first bridal client.

Course Outline:
This comprehensive course has been streamlined into online videos to enhance the learning experience, and help our students to move through the course more quickly.

I. Introduction - Video Library
i. Wedding Industry Overview
ii. Wedding history
iii. Engagement purpose
iv. Current statistics
v. Engagement Process as it leads to the wedding day

II. Your role as a wedding planner
i. Setting expectations for all involved
ii. Budget Management
iii. Wedding Etiquette
iv. Planning, Coordinating and Directing

III. Business Structure
i. Fee for services, Pricing, Packages, Proposals, Project Plan Budgeting
ii. Market place evaluation
iii. Small business start-up cost
iv. Business Location set-up
v. Home Office
vi. SOHO Solutions
vii. Office Set-up

IV. Documentation
i. Training materials
ii. Design boards
iii. Fabric boards
iv. Manuals
v. Design Project

V. Templates - over 40 editable documents for your business
i. Pricing Packages, Contracts
ii. Client hand-outs
iii. Ceremony Structure, Customs, Traditions
iv. Many, many more

VI. Vendor Selection
i. Vendor Interviews
ii. Vendor contracts
iii. Vendor partnerships and negotiation
iv. Vendor marketing
v. Vendor booking

VII. Contracts
i. Contract Law
ii. Creating Your Contracts
iii. Contract Templates
iv. Bridal Client Contracts
v. Vendor partnership
vi. Traditional Wedding Planner packages

VIII. How to work with a prospective bride
i. Profiling
ii. Training
iii. Role playing
iv. Making the sale
v. Educating the bridal client
1. bridal registry
2. setting expectations
3. wedding day vision vs. reality
vi. Traditional vs. non-traditional wedding ceremonies
vii. Wedding party delegation

IX. Over 15 different Ethnic Wedding Customs & Traditions Worldwide

X. The Wedding Gown
i. Gown styles
ii. Veil styles
iii. Body Types do’s & don’ts
iv. Top 50 wedding dress designers

XI. Destination Weddings

XII. Music - How to write a musical score
i. Popular Wedding Ceremony Music Selections
1. Processional
2. Recessional

XIII. Signature Weddings - How to create a signature wedding each and every time
i. Rehearsal Procedures
ii. D4 Analysis - Wedding Design
iii. A6 Production - Event Experience
iv. Event Project Management

XIV. Business marketing practices, industry associations, networking

XV. Bridal Shows
i. Research
ii. Checklist
iii. Booking the bride
iv. How to work a booth
v. Post show activities

XVI. Online Marketing strategies
i. Designing Your Website
ii. Marketing Your Website

XVII. Industry terms
i. Traditional
ii. Trendy

XVIII. Public Relations
i. Becoming an expert in your field in your local market
ii. Writing a Press Release
iii. Writing Your Bio
iv. Negotiating promotions

XIX. Organization
i. CRM (Client Relations Management)
ii. Industry Software
iii. Expanding your business offerings and adding additional revenue streams

XX. Certification - what does it mean and how it sets you apart.

XXI. How relationship education can be incorporated into your business

XXII. Philanthropy

XXIII. Final Exam
...''

Elements of this syllabus are subject to change.

Phone:205-348-6222

School Address:

College of Continuing Studies Professional Development & Conference Services
Box 870388 Tuscaloosa, Alabama 35487-0388 USA


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