Training Course:Professional Diploma in Advertising-Media Planning and AnalysisSchool/Trainer:Institute of Professional Education And Knowledge
Hong Kong, China
Course Format: Classroom | E-learning | Virtual Class | Online | On-site | Blended | Self-paced
Course Description:
'' By completing this module, students should be able to:
i. understand the mass media and its role in the advertising process
ii. acquire techniques of measurement and calculation in the planning process
iii. acquire skills in achieving a successful media plan and marketing strategy
Content
- Introduction to Media
- Media Plan Presentation
- Relationship among Media, Advertising, and Consumers
- Measurements and Calculations
- Marketing Strategy and Media Planning
- Strategy Planning
- Selecting Media Classes
- Principles of Planning Media Strategy
- Evaluating and Selecting Media Vehicles
- Media Costs and Buying Problems
- Testing, Experimenting, and Media Planning
...''
Elements of this syllabus are subject to change.
Please go to the school's official website for training price and schedule:
http://www.peak.vtc.edu.hk/
Phone:2836 1922
School Address:
9/F, VTC Tower, 27 Wood Road, Wanchai, Hong Kong.
Jobs & Resumes: Hong Kong
Houses & Roommates: Hong Kong
Travel Agencies: Hong Kong
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