Marketing

Vanderbilt University Owen Graduate School of Management
Nashville, Tennessee, United States

Course Format: Classroom | E-learning | Virtual Class | Online | On-site | Blended | Self-paced

Course Description:

'' Introduces basic marketing principles and concepts. Successful organizations integrate the objectives and resources of the organization with the needs and opportunities in the marketplace to create customer value. Effective implementation of marketing concepts requires knowledge of key relationships between internal (company) and external (competitors and customers) environments, and how they are influenced by the marketing mix (product management, pricing, distribution channels and promotion strategy).
...''

Elements of this syllabus are subject to change.

Phone:615-322-2534

School Address:

Vanderbilt Owen Graduate School of Management
401 21st Avenue South
Nashville, TN 37203 USA

Jobs & Resumes: Nashville
Houses & Roommates: Nashville

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