Training Course:Strategic Marketing for Health Care ServicesSchool/Trainer:Vanderbilt University Owen Graduate School of Management
Nashville, Tennessee, United States
Course Format: Classroom | E-learning | Virtual Class | Online | On-site | Blended | Self-paced
Course Description:
'' Created for managers at all levels, this two-day program focuses on the application of marketing concepts and tools to the health care market. The primary goal is to provide students with the knowledge and skills needed to effectively market health care services and products in both the nonprofit and commercial environments. Instructors use the clear language of managers and show you how to use publicly available data and information to assess markets and develop marketing strategies.
WHAT YOU’LL LEARN:
To develop a strategic assessment of the health care marketplace that will suggest opportunities for the firm
a. Employ real world sources of data and information on patient demand and existing treatment patterns
b. Determine unmet market need
c. Determine competitive advantages of the focal institution in relation to competitors in the environment.
To develop your marketing decision-making skills.
a. Analyze the marketing and management environment in which a health care organization is operating and identify the marketing problems facing the organization
b. Rank these marketing problems in priority order and select the key issue to be addressed
c. Develop compelling and creative strategies for solving these problems and
d. Market tactical decisions that will achieve the strategy that you have selected and thereby solve the problems you have identified.
To provide you with a set of concepts and tools that can support decision-making.
a. Fundamental concepts of marketing such as segmentation, targeting, positioning, customer satisfaction, and perceived value will be presented to assist students in both identifying problems and developing strategies to solve the problems. In addition, tools that are useful in making a number of specific decisions (e.g., how many patients need to be seen to reach a financial breakeven) will be presented.
...''
Elements of this syllabus are subject to change.
Please go to the school's official website for training price and schedule:
http://www.owen.vanderbilt.edu/
Phone:615-322-2534
School Address:
Vanderbilt Owen Graduate School of Management
401 21st Avenue South
Nashville, TN 37203 USA
Jobs & Resumes: Nashville
Houses & Roommates: Nashville
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Other training courses offered by Vanderbilt University Owen Graduate School of Management:
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Advanced Management Accounting
Marketing, Operations and Strategy
Advanced Financial Reporting and Analysis
Introduction to Law and Business
EDI Open Enrollment
Executive Leadership
Leading a Fast Growing Business
Emerging Health Care Trends
Finance & Accounting for Non-Financial Managers
Marketing for Growth and Profitability
Leadership Dynamics
Achieving Operational Excellence
Strategic Innovation
Sales, Persuasion and Influence
Change Management
Thinking Like a CEO
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