Crisis Communications Workshop

Vanderbilt University Owen Graduate School of Management
Nashville, Tennessee, United States

Course Format: Classroom | E-learning | Virtual Class | Online | On-site | Blended | Self-paced

Course Description:

'' With a great deal of anxiety in the financial services industry, it’s time to restore and enhance consumer, employee, and investor trust—the foundation of modern banking and financial services. This one-day interactive communications workshop is designed to help you do just that.

Led by Professor Frederick E. Talbott, who helped the nation’s banks communicate the Y2K date change challenge as a successful consumer trust opportunity, he has shared the key ingredients and approaches vital in the formation and preservation of belief, trust and influence with more than 3,000 MBA students and countless numbers of executives and managers.

This just-in-time workshop is about the critical role of effective communications in times of crisis. You will learn the keys and help develop new approaches to championing trust throughout your organization, market, and industry.

This highly interactive program will share:

Trust fundamentals, including how to earn, preserve, strengthen, and champion it.
Band-aids to bedrock: What you must do now to build a vital trust foundation for the future.
Perception as the current reality—how consumers, employees, and shareholders currently perceive your institution and industry and how you can and why you must positively influence this.
Transformational thinking: How to master and share ‘champion thinking,�viewing problems as challenges that create opportunities.
How to stop the bleeding—wise consumers are actively bank shopping as you read this. Learn to attract them, impress them, and earn and keep their trust, winning hearts, minds, and deposits with needs understanding, transparency, storytelling, influence, and persuasion mastery.
Problem analysis and foresight generation �dynamic approaches to help you envision and establish a trustworthy institutional and industry presence.
How to generate essential policies and agreements, the active foundation and sustained engine of all you are and do.
How to tap the powers of awareness, observational analysis, sustained brainstorming and creativity, dissent thinking, and differentiation to avoid the herd mentality and responses and establish unique, distinctive brand and action strengths.
How to master and share sustained courage and internal and external communication, receptivity, and advocacy. ...''

Elements of this syllabus are subject to change.

Phone:615-322-2534

School Address:

Vanderbilt Owen Graduate School of Management
401 21st Avenue South
Nashville, TN 37203 USA

Jobs & Resumes: Nashville
Houses & Roommates: Nashville

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