Advanced Interactive Marketing

University of Washington Online Learning
Seattle, Washington, United States

Course Format: Classroom | E-learning | Virtual Class | Online | On-site | Blended | Self-paced

Course Description:

'' Today there are more dynamic channels for marketing than ever and you don’t want to be left behind. But as a marketing or Web business professional, how do you determine which activities to invest your company’s time, talent, resources and attention to for a higher return on your investment (ROI)?

The Advanced Interactive Marketing certificate program will help you to:

Create effective online marketing plans
Execute effective online marketing campaigns
Measure and analyze online marketing performance
Communicate effectively about your product or service
Assess the effectiveness of existing online marketing campaigns (web sites, social media, etc.)
The program is designed for marketing and web business management professionals who want to increase their effectiveness of web-based tools and processes. You will focus on how to fulfill your marketing goals, build your brand online, and increase your ROI. A myriad of current technologies and strategies will be referenced, including search engine optimization (SEO), blogs, virtual communities, email, and web banners, as well as activities such as running web campaigns, viral marketing and so on. The emphasis will be on learning how to work effectively with a team of vendors, partners and peers to reach and retain customers using the internet.

The intensive Friday/Saturday format is designed to make the program accessible to professionals with heavy deadlines and travel schedules. Online modules allow you to study some of the material at your own convenience each month. A team project spring quarter will provide real-life application and a portfolio accomplishment for your resume.
...''

Elements of this syllabus are subject to change.

Phone:888-469-6499

School Address:

Campus Box # 359492
Seattle, WA 98105-4608 USA

Jobs & Resumes: Seattle
Houses & Roommates: Seattle
Travel Agencies: Seattle

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