Training Course:Direct Marketing (Certificate)School/Trainer:Ferris State University
Big Rapids, Michigan, United States
Course Format: Classroom | E-learning | Virtual Class | Online | On-site | Blended | Self-paced
Course Description:
'' If you choose the direct marketing certificate, you will learn the concept and application of database-driven marketing methods including the following areas:
Direct marketing as an overall business model and as an element of Integrated Marketing Communications
Direct marketing planning, merchandising, promotion, fulfillment and customer service as executed in a wide range of integrated media
Direct marketing creative strategy and execution
Hands-on direct marketing techniques
You will learn about one of the fastest growing career fields in the nation and the world and will build your abilities for application in advertising agencies and companies in the business-to-consumer and business-to-business realms.
Admission Requirements
Any person who is admitted to the University or the University Center for Extended Learning is welcome to seek the attainment of this certificate. You must provide evidence of graduation from high school with a 2.35 grade point average.
Graduation Requirements
You will receive the Direct Marketing Certificate after completion of the requirements with a minimum 2.0 grade point average.
No more than 50% of the credits in this certificate may be transferred from another institution, nor will the certificate be granted if more than 50% of the certificate credits are specifically required in the students major. ...''
Elements of this syllabus are subject to change.
Please go to the school's official website for training price and schedule:
http://www.ferris.edu/
Phone:800 4-FERRIS
School Address:
1201 S. State Street, Big Rapids, Michigan 49307, USA
Jobs & Resumes: Big Rapids
Houses & Roommates: Big Rapids
Search other schools for Direct Marketing training resources.
Other training courses offered by Ferris State University:
Advanced Studies in Investment
Advanced Studies in Management Tools & Techniques
Advertising
Business-to-Business Marketing
Club Management
Coding/Reimbursement Specialist
Computer Networking
Computer Science
Culinary Management
Data Mining
E-Commerce Marketing
Elementary Endorsement to Secondary Provisional Certificate
Facility Management
Festivals, Community, and Special Events
Homeland Security: Digital Security and Forensics
Horticulture for Golf
Hotel Management
Human Resource Management
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