E-Commerce Marketing (Certificate)

Ferris State University
Big Rapids, Michigan, United States

Course Format: Classroom | E-learning | Virtual Class | Online | On-site | Blended | Self-paced

Course Description:

'' If you have a strong interest in Internet-based marketing activity, you’ll find that E-commerce is the newest and most innovative marketing methodology used by business executives.
The e-commerce marketing certificate will enhance your skills in:

Multi-channel marketing - integrating online and offline marketing with profitable results

Selling online, and saving money and time for your company and your customers

Managing databases in a digital world

Mastering best practices in both business-to-customer and business-to-business e-commerce marketing

Creation and execution of Internet marketing/advertising plans and campaigns

You will be provided with the latest cutting edge Internet-based marketing skills that will help you not only in e-commerce, but in careers such as direct marketing, advertising and professional selling.

This certificate is structured to complement the knowledge and career-readiness of students earning advertising, marketing, computer information systems, communications and public relations degrees.

Admission Requirements
Any person who is admitted to the University or the University Center for Extended Learning is welcome to seek the attainment of this certificate. You must provide evidence of graduation from high school with a 2.35 grade point average.

Graduation Requirements
You will receive the E-Commerce Marketing certificate after completion of the requirements with a minimum 2.0 grade point average.

No more than 50% of the credits in this certificate may be transferred from another institution, nor will the certificate be granted if more than 50% of the certificate credits are specifically required in the students major.
...''

Elements of this syllabus are subject to change.

Phone:800 4-FERRIS

School Address:

1201 S. State Street, Big Rapids, Michigan 49307, USA

Jobs & Resumes: Big Rapids
Houses & Roommates: Big Rapids

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