Direct Marketing (Certificate)

Ferris State University College of Professional and Technological Studies
Big Rapids, Michigan, United States

Course Format: Classroom | E-learning | Virtual Class | Online | On-site | Blended | Self-paced

Course Description:

'' When you choose the Direct Marketing Certificate, you will learn the concept and application of database-driven marketing methods including the following areas:

Direct marketing as an overall business model and as an element of integrated marketing communications
Direct marketing planning, merchandising, promotion, fulfillment and customer service as executed in a wide range of integrated media
Direct marketing creative strategy and execution
Hands-on direct marketing techniques
You will learn about one of the fastest-growing career fields in the nation and the world and will build your abilities for application in advertising agencies and companies in the business-to-consumer and business-to-business realms. ...''

Elements of this syllabus are subject to change.

Phone:(800) 562-9130

School Address:

410 Oak Street - ALU113, Big Rapids, Michigan 49307 USA

Jobs & Resumes: Big Rapids
Houses & Roommates: Big Rapids

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