Relationship Marketing Course
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Online/Live/E-learning Courses for:

Relationship Marketing

Total 1 online/live/e-learning course(s) available.

Relationship Marketing
Course Format: Online
School/Trainer: UCLA Extension [All Courses]
Training Centers: Los Angeles, United States

Many firms today seek to establish closer relationships with their customers in hopes of generating loyalty and repeat purchase behavior. This module examines the premises underlying relationship marketing, the types of customers for which it is most appropriate, and some of the risks inherent in adopting a relationship strategy....

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