Marketing Online/Live Training Courses
School(s) providing online training for Marketing Skills and Management

Sales and Marketing Management
Course Type: Online
School/Trainer: Canadian Tourism College [>>]
Training Centers: Vancouver, Surrey,Canada

Students have the opportunity to expand upon the marketing principles and concepts learned in 150 Introduction to Hotel Sales and Marketing. Emphasis is placed on marketing in a multi cultural environment; the key elements of global marketing are covered. Topics include: the development and implementation of marketing plans, the marketing mix, international distribution systems and global marke......

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Students are introduced to the terminology and principles of marketing in a hotel environment. Hotel industry examples will be used to overview the fundamental areas of marketing: advertising; sales; promotion; public relations; pricing; packaging and distribution channels....

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This course will focus on the vital importance of service industries such as banking and finance, healthcare, automobile services and the role they play in today’s economy. The course will supplement and build on the basic marketing course by focusing on the strategies and problems specific to service businesses. It introduces a new focus within the marketing mix, emphasizing the implicati......

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This introductory course examines how marketing is practiced in Canadian business today as a system of business actions. This course will explain the purpose of marketing, describe the environmental forces, explain how target customers are identified, describe the process of market segmentation and positioning, describe the stages of the product life cycle, compare and contrast the pricing stra......

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You will reinvent the airline business, redefine the boundaries of retailing, manage the sales of an online computer mega store, and learn how to focus on your customer. Seems like a bold prediction but it is just the content of marketing management directed by a marketing management extraordinaire: Prof Michelle Schaefer. The teaching of market segmentation, environment, research, innovativ......

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The excitement of out-of-the box thinking and operating on a limited budget creates the energy but also the key challenge that sales and marketing experts face as they try to perform their role within a growing organization. Without key resources such as time, money, and relevant experience, it becomes even more critical that entrepreneurs achieve a pioneering level of creativity to accurately ......

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Explore the relationships between design, merchandising and marketing. Students learn the development, promotion, advertising, and retailing skills needed to enter the marketplace and succeed. Whether they follow the two-year plan or a more accelerated schedule, students are immersed in an intense course of study. The curriculum provides a foundation in marketing, merchandising, and retailing. ......

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As noted by Jennifer Laycock of Search Engine Guide, "There are quite literally more jobs than there are skilled marketers and salaries can skyrocket to almost embarrassing levels. This nationally recognized Search Engine Marketing (SEM) online course and training program has been developed in direct response to the skyrocketing growth of the search engine industry. This comprehensive p......

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This nationally recognized Pay Per Click Marketing (PPCM) online course and training program has been developed because of the high demand for Pay Per Click marketing specialists. Pay Per Click Marketing (PPC) is a sub-set of Search Engine Marketing, and refers to a specific type of advertising where you pay a search engine every time a potential customer clicks on your ad. These ads appear on ......

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The Business Marketing Design program focuses on developing the visual identity, advertising, and marketing design skills required for a corporate or small business environment. The Business Marketing Design program focuses on developing the visual identity, advertising, and marketing design skills required for a corporate or small business environment. Students learn professional applicatio......

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