Marketing Online/Live Training Courses
School(s) providing online training for Marketing Skills and Management

E-Commerce Marketing
Course Type: Online
School/Trainer: Ferris State University College of Professional and Technological Studies [>>]
Training Centers: Big Rapids,United States

If you have a strong interest in Internet-based marketing activity, you’ll find that e-commerce is the newest and most innovative marketing methodology used by business executives. The e-commerce marketing certificate will enhance your skills in: Multi-channel marketing â€?integrating online and offline marketing with profitable results Selling online, and saving money and time for yo......

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When you choose the Direct Marketing Certificate, you will learn the concept and application of database-driven marketing methods including the following areas: Direct marketing as an overall business model and as an element of integrated marketing communications Direct marketing planning, merchandising, promotion, fulfillment and customer service as executed in a wide range of integrated......

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When you choose this certificate, you will be exposed to current theory and practice in the marketing of products and services from one business to another, including: Integration of the principles of general marketing and professional selling with proven business-to-business marketing methods Understanding and application of concepts related to industrial marketing, business-to-business ......

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Today there are more dynamic channels for marketing than ever and you don’t want to be left behind. But as a marketing or Web business professional, how do you determine which activities to invest your company’s time, talent, resources and attention to for a higher return on your investment (ROI)? The Advanced Interactive Marketing certificate program will help you to: Create ......

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Today there are more dynamic channels for marketing than ever and you don’t want to be left behind. But as a marketing or Web business professional, how do you determine which activities to invest your company’s time, talent, resources and attention to for a higher return on your investment (ROI)? The Advanced Interactive Marketing certificate program will help you to: Create ......

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I. Search Engine Optimization 101 a. Course Introduction b. Introduction to SEO c. Search Engine Basics d. SEO Requirements Gathering e. Keyword Research f. Title and META Tag Creation g. SEO Copywriting h. SEO Integration i. Search Engine and Directory Submission j. Search Engine Spam k. SEO Reporting and Conversions II. Search Engine Optimization 201 a. Course Introduction ......

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I. Pay Per Click Marketing 101 a. In Introduction to Pay Per Click Marketing b. Pay Per Click Campaign Preparation c. An Introduction to Google AdWords d. How to Set Up and AdWords Account e. An Introduction to Yahoo! Search Marketing f. How to Set Up a Yahoo! Sponsored Search Account g. Keyword Research for PPC Campaigns h. Ad Copy Creation for PPC Campaigns i. Landing Page Creation f......

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This program consists of nine required courses. An optional introductory theory course is available for beginner students. Course descriptions are as follows: Photoshop Basics Acquire a thorough grounding in Adobe Photoshop, the premiere digital imaging program for graphic designers. Hands-on projects show how to select, enhance, distort, color, scale, and manipulate scanned images and artw......

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Are you a writer working in the business world? Or a marketing professional responsible for obtaining great marketing copy? Maybe your boss made you the company writer, but you’ve never had any training. Or maybe you’re just interested in a writing or marketing career. Whatever your background, this fun, introductory course will teach you to write or identify copy that achieves bus......

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Find out how to market your business on the Internet from an e-commerce expert, even if you have little or no money to spend. In this practical, hands-on course, you’ll learn little-understood secrets about the types of businesses that thrive on the Web. Then, you’ll discover proven methods that will help you establish an Internet presence and build an online brand identity. You’......

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