Advertising Online/Live Training Courses
School(s) providing online training for

Brand Management
Course Type: Online
School/Trainer: UCLA Extension [>>]
Training Centers: Los Angeles,United States

Explore, learn, and understand the complexities in the development, sustainability, and leverage of a brand. In this comprehensive course, participants learn how brand identity must be nurtured and managed to positively affect a company’s performance and future, as well as understand the power and importance of a brand from its creation through execution. Designed to explore the mechanisms......

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Many firms today seek to establish closer relationships with their customers in hopes of generating loyalty and repeat purchase behavior. This module examines the premises underlying relationship marketing, the types of customers for which it is most appropriate, and some of the risks inherent in adopting a relationship strategy....

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No matter what the industry, every company must develop new products. They are essential for maintaining sales, replacing outdated offerings, and tapping new market opportunities. Most importantly, customers want new products that meet their changing demands. Companies that can react and meet this demand most efficiently and effectively will hold a strong competitive advantage. Those firms that......

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The marketing strategy of a global company will be different than one only facing domestic issues. There are various concepts that must be understood that are particular to a multi-national environment. In this module, we discuss fundamental concepts, which are important to understand before moving on. We will look at the various types of advantages that a company can seek in a global environme......

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This course provides a comprehensive, practical approach to conducting relevant and useful marketing and advertising research and understanding how it applies to your organization. Instruction also examines how the entire research process--from problem definition to design and interpretation--can be used for effective decision making. Topics include identifying current data sources; designing q......

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This module offers an introduction to consumer behavior and the decision-making process. A framework for consumer analysis is presented and the role of marketing strategy is discussed. Decision making is examined as a form of problem solving, and the different levels of decision making also are covered....

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Marketing communications is a vibrant and vital part of the marketing process. It is in this arena that companies attempt to reach their customers, present their products or services to them, and convince them to purchase. Advertising is crucial for announcing new products, maintaining awareness of established brands, or introducing products to a new customer base. However, it is a field that i......

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This overview of the functions of advertising and how they interact with a marketing plan emphasizes the use of research to develop creative strategy and measure the efficacy of a communications program. Other topics include advertising agency practices, media organizations, advertising campaigns, and the role of advertising in society and the economy....

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Upon successful completion of this program, you will be able to: �Set up, monitor and maintain successful pay-per-click advertising campaigns for your site or your client’s sites, by bidding on specific keywords and phrases on the world’s most popular search engines and directories. �Prepare for starting your own search engine marketing business or applying for a job as SEM (search engi......

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The objective of this on-line course is to provide the student with a thorough understanding of advertising principles and methods from three different viewpoints: the nature of services provided by advertising agencies; the needs of the user (business, institutions) of these services; and the needs of society in economic, ethical and legal terms. Emphasis will be placed on the communication pr......

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