Academy of arts and design
Brossard, Quebec, Canada
http://www.aadmtl.com/

Advertising design

More than ever, advertising and marketing are of vital importance to all successful organizations �and with the emergence of the knowledge-based economy, career opportunities in the Advertising industry and computer graphics have never been better. This industry demands and rewards creativity and so a major emphasis of the Advertising Design program is to enhance the students�creativity while......
 

Interior Design is a creative and technically challenging field. Training at college for a career in interior decorating is for those who have a keen sense of aesthetics and a thorough understanding of the importance of using space effectively and efficiently. While learning different aspects of design, students develop the artistic abilities necessary in order to carry out both commercial and ......
 

This course focuses on public relations, stylization, publicity, advertising practices, and promotional strategies employed within the fashion design and merchandising industries. Students will learn principles and techniques used to create press kits, promote fashion events, coordinate photo shoots, and develop celebrity images, and guide consumer preferences and behavior. Students will also p......
 

This course analyzes the role of selling in the marketing process, with a focus on effective communication and customer psychology. Sales techniques; customer service; and sales force organization, performance, and assessments are examined....
 

This course reviews the function of human resource managers within business environments. Students will learn how to develop job descriptions; recruit and train employees; organize work activities; supervise and appraise performance; maintain personnel records; draft compensation, medical, and benefit policies; and avoid legal and safety issues on the work site....
 

This course focuses on the development of products from initial concept through production and distribution. Students will examine the product development process; prepare specification sheets; research vendors and suppliers; review legal, contractual, and regulatory requirements; and discuss offshore manufacturing issues related to the delivery of goods and services....
 

The goal of import/export in the fashion industry is to expose the student to the importance of developing and maintaining international channel partners in an ever increasingly competitive global fashion market. Students will also learn how to determine types of clients and suppliers to target for a particular market, and the means necessary to reach them effectively, assess prospective client......
 

This course examines successful business strategies through the analysis of theoretical and actual business ventures. Students will research approaches used to manage products and services, marketing plans, legal procedures and regulations, operations, competition, human resources, and finances. Students will also examine principles of marketing and product distribution, and will explore produc......
 

This course is an introduction to textiles and the textile industry, with a focus on terminology, fiber properties, yarns, and fabric characteristics. Emphasis is on the selection, quality, performance, use, and care of specific textiles. Students will also analyze the quality of design, materials, and construction techniques used in commercially produced textiles, apparel, and accessories. Man......
 

This course involves the study of visual merchandising and merchandise presentation techniques, with an emphasis on psychological motivation, retail design, and display teamwork. Topics include the creation of specialty and department store displays, the design of visuals for walls and windows, the effects of color and lighting on consumer behavior, and professional presentation techniques for ......
 

Students will also learn how to prepare basic financial statements and invoices; interpret transactions, liabilities, and assets; reconcile account receivable and payable ledgers; track inventory and investments; and organize merchandising and business accounts using selected accounting software....
 

Merchandise sourcing, buying, and management is analyzed within the retail industry and its product development and distribution processes. Emphasis will be placed on financial and organizational needs in merchandising, including the planning, purchasing, pricing, and presentation of inventory to meet customer demand....
 

This course examines the laws and regulations that govern business and merchandising operations. Students will analyze various facets of the legal system, including legal principles, obligations, and rights; and will explore topics such as contracts, negotiable instruments, real estate and property law, civil and criminal law, and legal protection. ...
 

This course introduces fundamental principles of finance and fiscal management. Students will review financial theories and examine cash-flow projections, asset valuation, capital expenditure and investment opportunities, financial planning and decision-making processes, and the structure of financial markets. Students will repair operating budget estimates, and ensure budget control as well as......
 

This course examines and discusses how consumer motives, preferences, and attitudes contribute to marketing decisions. Psychological, social, ethical, and financial factors that affect the marketplace are examined through case analyses. Students will research marketing plans, products and services, target markets, direct mail and telemarketing tactics, and advertising principles involved in the......
 

Merchandise sourcing, buying, and management is analyzed within the retail industry and its product development and distribution processes. Emphasis will be placed on financial and organizational needs in merchandising, including the planning, purchasing, pricing, and presentation of inventory to meet customer demand. ...
 

This course introduces merchandising principles and practices employed within retail environments. Topics include store organization, inventory control, .financial considerations, operational management, and customer service. Merchandising concepts, retailing techniques, and consumer behavior are discussed. Students will also analyze the operations of a fashion company, and examine the various ......
 

Fashion merchandising is an important segment of the Canadian economy and paves the way to a wide array of careers in purchasing, product development, marketing, sales, business operations or management, trend forecasting, planning, distribution and sales support. The Fashion Merchandising program is designed to train technicians specialized in business management and marketing as well as s......
 

The goal of this course is to impart knowledge on the occupation of fashion designer, and on variant forms of this occupation in the world of female fashion. The course will introduce the tasks and the operations to be carried out, the skills and behaviors to be developed, and the various environments in which a fashion designer is asked to work. The presentation of the course will be linked to......
 

This course examines pattern development through the use of industry-specific computer pattern drafting software. Problem-solving, measuring, and technical skills necessary to draft and plot basic block patterns are expanded through the use of various tools. Students will also examine processes involved in the construction, alteration, and fitting of patterns and clothes. The student will also ......
 

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