American Society of Travel Agents
Alexandria, Virginia, United States
http://www.travelcampus.com/astanet/

Travel Marketing Specialist

Essential information on how to market your business, including the importance of niche marketing in today’s environment. Topics include: Fundamentals of niche marketing Understanding demographics Trend analysis Successful marketing techniques Evaluating your agency Creating a marketing plan ...
 

Planning travel by rail - whether in the United States on Amtrak or the American Orient Express or in Canada on Via Rail - is a challenging task, even for an experienced travel agent. Thus, by becoming a rail specialist and marketing to specific niches (or groups) within the marketplace, you, with extensive knowledge and experience in rail travel, will have carved a unique position for yourself......
 

This course examines a wide variety of special interest groups. Topics include how to conduct local research and positioning, as well as promoting and selling special interest travel. More than 100 areas of specialization are discussed including: Ecotourism Wine/Gourmet Historical/Cultural Disabled Scuba Diving Spa/Fitness Dude Ranch Spiritual/Religious Sports Gay & Lesbian ...
 

The Model Agent Program (MAP II) is a comprehensive educational course that will teach you how to succeed in today’s information-intensive society by modifying your approach to sales, marketing, technology and customer relations. Flat out, MAP II is an essential resource for travel agents of all experience levels. Successful businessmen never stop evaluating their skills and the value ......
 

The Model Agency Program is designed to provide you, as a professional agency, with the essential business tools to run your business in a more efficient and profitable way. In order to be more successful in the future, it is imperative for agencies to have a solid understanding of the relationship between revenue sources and cost structures, consider their clients’ values, set service and......
 

Every eight seconds someone in the United States turns 50. Mature adults (50+ years old) control 50% of discretionary spending. That’s what makes this such a lucrative, growing niche. Course topics include: Expectations, demands and travel trends of mature adults Travel patterns and expenditures The different buying patterns of the senior citizen (65+) and baby boomer (50-64) marke......
 

Jordan has been a popular travel destination for 10,000 years due to its biblical landmarks, lost cities carved into stone cliffs, dramatic Lawrence of Arabia setting and the salt-enriched powers of the Dead Sea. There are many ways to sell Jordan profitably and consistently to your clients—the key is having a firm understanding of each. Will your clients visit Jordan for the historical sig......
 

The family travel market is growing and diversifying. This course takes a focused look at the different types of families, their buying patterns and how their needs evolve as they progress through the family life cycle. Topics include: Defining the family travel marketplace Addressing the unique needs of various types of families Planning the family vacation: do’s & don’ts I......
 

The potential Cuba has to offer travel sellers, if current restrictions are ever lifted, is staggering, but only for those agents who are prepared. The best way to become prepared is to take ASTA’s Cuba Travel Specialist Course. As a Cuba Travel Specialist, you can be ready to potentially capitalize on this exciting destination. This is the most extensive course on the market, covering......
 

Planning travel by rail - whether in the United States on Amtrak or the AMerican Orient Express or in Canada on Via Rail - is a challenging task, even for an experienced travel agent. Thus, by becoming a rail specialist and marketing to specific niches (or groups) within the marketplace, you, with extensive knowledge and experience in rail travel, will have carved a unique position for yourself......
 

Essential information on how to market your business, including the importance of niche marketing in today’s environment. Topics include: Fundamentals of niche marketing Understanding demographics Trend analysis Successful marketing techniques Evaluating your agency Creating a marketing plan ...
 

Every eight seconds someone in the United States turns 50. Mature adults (50+ years old) control 50% of discretionary spending. That¡¯s what makes this such a lucrative, growing niche. Course topics include: Expectations, demands and travel trends of mature adults Travel patterns and expenditures The different buying patterns of the senior citizen (65+) and baby boomer (50-64) markets ......
 

This course examines a wide diversity of special interest groups. Topics include how to conduct local research and positioning, as well as promoting and selling special interest travel. More than 100 areas of specialization are discussed including: Ecotourism Wine/Gourmet Historical/Cultural Disabled Scuba Diving Spa/Fitness Dude Ranch Spiritual/Religious Sports Gay & Lesb......
 

The family travel market is growing and diversifying. This course takes a focused look at the different types of families, their buying patterns and how their needs evolve as they progress through the family life cycle. Topics include: Defining the family travel marketplace Addressing the unique needs of various types of families Planning the family vacation: do¡¯s & don¡¯ts Identifying......
 

Designed for international travel professionals to develop an expertise about the United States of America (USA) as a tourist destination and enhance their service for inbound travel for clients living outside of the United States (US). This is great opportunity for travel professionals in the international arena to become ¡°experts¡± on selling the USA. While there is no substitute for person......
 

The purpose of this specialist course is to help you, the professional travel agent, develop a specialty in travel to Cuba. Given the current restrictions in place regarding U.S. travel to Cuba, it is not the intention of this course to promote or condone the illegal sale of travel to Cuba. Rather, this course is designed to meet the education needs of travel agents who want to: 1) sell Cuba in......
 

The Model Agency Program is designed to provide you, as a professional agency, with the essential business tools to run your business in a more efficient and profitable way. In order to be more successful in the future, it is imperative for agencies to have a solid understanding of the relationship between revenue sources and cost structures, consider their clients’ values, set service and......
 

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