Asia Pacific College
Makati City, Manila, Philippines
http://www.apc.edu.ph/

Business Intelligence (Certificate)

The APC Graduate School of Information Management, comprising of the the Master in Information Management, Executive Program, Graduate Certificate in Strategic Information Management and Graduate Diploma in Information Management, imparts a meticulous, precise and varied schedule of study for enrollees wanting to broaden and expand their knowledge and intensify their skills to heighten their pr......
 

The Strategic Information Management (SIM) program aims to provide students with an understanding of the role of information in leading and directing organizations; in strategic and tactical decision-making by members of an organization; and in developing new products and offering services. SIM education improves the ability of managers as well as senior executives to manage risks, overcome com......
 

The technical aspects of quality management for production operations, service operations and software systems development will be discussed. The Philippine Quality Award Criteria (copied from the US Malcolm Baldrige National Quality Award) uses the framework the organization should have approaches and deployment processes to: Leadership; Strategic Planning, Customer Focus, Information, Ana......
 

This course explores the challenges, issues, concepts, and techniques that are critical for individuals and organizations when executing projects that achieve strategic business objectives. Students gain an appreciation of business and technology fusion, strategy, optimizing the business value of technology through project execution, roles and responsibilities of the project manager in an o......
 

Customer relationship management (CRM) involves customer acquisition, retention, and growth over the long term. This course gives the participants an understanding of buyer behavior and decision-making. It introduces CRM concepts and addresses customer service activities at all touch points: in-person, telephone, online, and postal mail. It also gives students practice in interpersonal comm......
 

This course is a study of the basic principles and practices of information documentation, organization, storage, retrieval and dissemination as prime necessities to compete in the digital economy. The structure of document surrogates, indexing languages, thesauri, natural language systems, catalogs and files, information storage media, retrieval systems, networks and information delivery s......
 

This course examines the role information technology plays in the daily operations and performance of an organization. Emphasis is placed on how computer integration can benefit the manufacturing and service industries by making internal operations more efficient. Students examine how IT enhances the performance of operations managers, and, in turn, how organizations are increasingly depend......
 

This course will provide a basic framework for understanding IT project management. The responsibility and authority of a program manager and the integration of program functions in a complex organizational structure will be addressed. The following concepts will be addressed: definition of budgets, allocation of resources, consideration of ROI, earned value, management consideration of met......
 

This course explores the key knowledge management and organizational learning concepts and techniques that are critical to business, individual, and organizational performance. As technology and the network economy drive businesses to compete under continuously accelerating rates of change in technology, business leaders must incorporate knowledge management and learning into their organiza......
 

This course explores concepts of managing knowledge and leveraging intellectual capital for competitive advantage to produce favorable results from the rich interaction among employees, managers, and leaders. Students will explore concepts dealing with management of corporate brainpower; deployment of human capital in the information economy; the danger of overinvestigating on knowledge; in......
 

Strategic product and brand management course is focused on building skills at creating and managing strong brands. The course builds on the material covered in earlier courses in Marketing Management and Strategic Marketing. This integrates information from various functional areas including finance, strategy and operations....
 

This course introduces the importance of art in today’s world and the various purposes art has served from prehistoric through modern times. Surveys of two- and three-dimensional media, analysis of elements and principles of design in art, and a brief chronological history of art from ancient through modern times are included. By providing some measurable standards for understanding artisti......
 

This course examines the anatomy of leadership in modern organizations, with a highlight on the ethical challenges facing corporate leaders in the rapidly changing business environment. The course examines various perspectives on the role of ethics, corporate social responsibility and values in business, government and not-for-profit organizations locally, nationally and internationally. It......
 

General introduction to the laws governing corporations in the Philippines are taken in this course. The major focus will be a survey of business laws pertaining to the structuring and operation of business corporations both closely held and publicly traded. It also studies the tax considerations in corporate formations, distributions, redemptions and liquidations....
 

The ongoing process of positioning a firm for competitive advantage in its changing business environment, focusing on the role of general managers in formulating and implementing strategies for single and multi-business firms will be the main focus of this course. Business cases, class discussions, and group projects to integrate content from previous business courses comprise this course....
 

The dominant theme in enterprises in the near future will be the implementation of Supply Chain Integration and Management, since the basic infrastructure is already installed. The focus on the customer in eBusiness mandates that the enterprise address diverse aspects including streamlined order processing, low inventory levels, and high customer satisfaction. This course will address how t......
 

This course covers the survey and analysis of economic, managerial and financial aspects of U.S, firms operating abroad, including the impact of U.S. and foreign government policies on management. Case studies of specific companies operating abroad are to be discussed....
 

Students of this course will learn the nature of services marketing and the special requisites that distinguish successful services marketing from goods marketing. Topics include promoting and making the service tangible, designing optimal service operations, the ideal service worker, pricing of services and critical points of services delivery....
 

The course covers the following topics: application of the concepts and theories of marketing to e-commerce; challenges facing marketing in business-to-business contexts, and; strategic application of marketing mix variables in e-business environment....
 

This course examines how firms create value and how decisions in the areas of capacity, facilities, technology, vertical integration, workforce, quality, production planning/materials control and organization influence a firm’s ability to add value. The decisions and the analysis tools used for these decisions are examined as well....
 

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