Athens University of Economics & Business
Athens, Greece
http://www.imba.aueb.gr

Marketing High Technology Products & Services Workshop

Join this full-day cutting- edge interactive seminar to learn how marketing can be used as a driver for sales growth of high technology products and services in Greece. The seminar introduces the latest market research findings which are based on state of the art research technology and software that is particularly powerful when applied to the introduction of high tech products in new or e......
 

The supply chain is a crucial and integral part of any organization’s business. The goal of gaining maximum bottom line impact and efficiencies in Supply Chain is now top consideration of many boardroom agendas within organizations in services and good markets. Many of these organizations have invested in or plan to invest in an eProcurement strategy and are looking to maximize return from......
 

Knowledge Management (KM) is starting to take shape as a distinctive practice and discipline of management. Identifying, exploiting and continuously enriching the intellectual capital of an organization is one of the corner stones of successful competition in the information economy. The increasing number of CKO’s (Chief Knowledge Executives) face challenges such as articulating a knowledg......
 

International trade and worldwide foreign direct investment have constantly been increasing in recent years. Similarly, expanding abroad is a feasible route to growth and success for Greek firms nowadays. The examination of modern business and management should not occur within the boundaries of a narrow domestic market but in an open international marketplace in which competitive interactions,......
 

This major investigates the fundamental approaches to understanding markets, competitors, and portfolios of product offerings. It is of interest to students who are interested in pursuing a marketing career in the manufacturing and the service sectors, and to those interested in product and brand management. It is also relevant for those pursuing a management consulting career. Students in ......
 

This major is addressed to students interested in the Human Resources Management field, or for those who (intend to) work in consulting firms specializing in the area. It is also applicable to students interested in organizational change issues and the management of change, as well as those with a very technical background who wish to broaden their skills and gain a better understanding of the ......
 

Virtually all important business decisions have financial implications. Finance is concerned with the acquisition and allocation of resources - how a company goes about financing the assets it needs to run a business and how those assets can be put to their most effective uses. It also requires the comprehensive understanding of the corporate capital structure, the sources of capital, and, the ......
 

While their contributions have been underestimated in the past, entrepreneurs are now largely recognized as the force that drives a nation’s economy. "They are the ones who shift resources out of an area of lower productivity and into one of higher return and value. They are the pioneers who convert ideas into products; dreams into reality. They are what makes an economy dynamic as op......
 

The competitiveness of financial institutions depends on their ability to design and price modern financial instruments and to manage the underlying risks effectively. This specialization is designed to produce finance professionals who combine strong analytical skills with core managerial competencies. The specialization should be of interest to individuals from a diverse array of backgrounds ......
 

The purpose of this specialization is to prepare students meet the challenges of Information Society within the context of e-Business and Digital/Virtual Enterprises. e-Business deals with the simplification and automation of inter-organizational processes of business partners either in a business-to-business or in a business-to-consumer mode. It also studies how Internet and mobile technologie......
 

The globalization of markets, the great evolution of telematics applications and the deregulation of the transport and telecommunication sector, have rendered logistics and transport a strategic area in an enterprise, offering numerous opportunities for cost reduction and efficient market response. This specialization deals with the planning, organization, design and operation of the Supply......
 

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