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Training School:

BYU Institute of Marketing About
Provo, Utah, United States
http://marriottschool.byu.edu

Jobs & Resumes: Provo
Houses & Roommates: Provo


Total 34 program(s)/course(s) available.

Supply Chain Strategy

Supply chain management is dynamic, requiring change and constant improvement. Transformation issues in supply chain design and collaboration. ...
 

Global Supply Chain Management

The emerging rules of a global marketplace and their influence on key supply chain activities and processes. ...
 

Strategic Logistics Management

Applying and integrating logistics-related topics, including materials management, physical distribution, inventory management, warehousing, and logistics network design, customer service, packaging, and materials handling. ...
 

Integrated Supply Chain Management

Integrative and creative problem solving in designing and managing cohesive value-added conversion/transformation systems. ...
 

Supply Chain Logistics

Integration of materials management (inbound transportation), physical distribution (outbound transportation), inventory warehousing, facility location, customer service, packaging, and materials handling. ...
 

Purchasing and Supply Management

Focuses on upstream supply chain activities of supplier selection, management, and development. Negotiation, costing, product development, and commodity analysis....
 

Integrated Product Development

Strategies, processes, tools, and methods in product and process development, emphasizing initial stages of market and competitive assessment to concept development. ...
 

Quality Management

Concepts of quality management, strategic issues, philosophies, and tools used to implement and control quality. ...
 

Services Management

Management principles and characteristics of service industries and service aspects of supply chains: sources of strategic advantage; process analysis and tools; quality. ...
 

Operations Analysis and Problem Solving

Methods and tools necessary for analyzing and solving problems associated with operations, services, and supply chain management. ...
 

Supply Chain Services and Operations Management

Overview of operations manager’s decision areas. Designing, controlling, and managing production and delivery of product or service to the customer. ...
 

Database Marketing

Key Issues in managing and developing online marketing databases for segmenting markets and developing marketing tactics. In-depth development of data mining techniques and advanced statistical analysis. ...
 

Business-to-Business Marketing

Company and institutional markets, managing R&D and technical product development, building and managing customer relationships and service, and competitive bid pricing in business market environment. ...
 

Brand Management

Developing and managing consumer and international products: product selection, line planning, brand management, packaging, market testing, government regulations, market launch, and competitive strategy. ...
 

Business Negotiating

Managerial negotiating skills through frequent student one-on-one and group negotiations that are videotaped and then reviewed. ...
 

Sales Management

Personal selling and sales management, including strategic role of personal selling; business to business selling; organizing, directing, and compensating the sales force; and evaluating sales performance. ...
 

Customer & Product Analysis

Solving customer and product managemetn problems; focusing on measuring, analyzing and interpreting information for making managerial decisions in market segmentation, product development and customer satisfaction. ...
 

Entrepreneurial Marketing

Marketing strategies for start-up companies. Topics include marketing to investors, internal marketing, and hot to market products/services without a marketing budget. ...
 

Advertising

Key issues facing marketing managers when promoting products and services. Cases, readings, and research on the elements of effective communication strategies and promotional programs. ...
 

Pricing & Positioning

Developing computer-based statistical analysis skills for marketing to enhance the decision-making and strategic thinking abilities of marketing managers. Topics include segmentation, targeting, positioning, and pricing. ...
 


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BYU Institute of Marketing
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