Bellevue University
Bellevue, Lincoln, Omaha, Nebraska, United States
http://www.bellevue.edu/

Media Management

This course examines the skills in media planning and buying. Explanation of the media, their differences, how they are used in advertising, information resources and strategies for using media. Students learn how to select which media are best suited to an advertisers message, strategy, how to prepare a media plan, and evaluating and selecting media for both the local and national advertising ......
 

This course examines the field of public relations including: the communications process, publicity; media relations and selection, promotion, community relations and planning, tools used in developing public relations and publicity improving customer satisfaction, relationship-building strategies and ethics. Student will analyze strategies and tactics, theories, processes, and techniques invol......
 

This course examines brands and brand management and focuses on three primary functions including building brand equity, measuring brand equity, and managing brand equity. Focus in on brand positioning and values, choosing brand elements, designing marketing programs, integrating marketing communications, leveraging secondary brand knowledge, measuring brand equity by developing a brand equity ......
 

This degree provides graduates the skills and disciplines needed to understand the steps of an effective advertising management process, review the steps of efficient advertising campaign management programs, and analyze the functions performed by the advertising creative in preparing an advertising campaign. Offered in the accelerated cohort-based format, the curriculum is designed to analyze ......
 

Students planning to sit for the Uniform CPA Examination in Nebraska are required to complete an undergraduate or higher degree containing, at a minimum, 150 semester hours. The degree should show post-secondary education covering the following subjects: financial accounting theory and problems; cost and managerial accounting; tax preparation and planning; auditing; information systems; governm......
 

Audit philosophy, techniques, professional ethics through auditing standards and procedures with emphasis on developing evidential matter, internal control evaluation and audit reports. Also covers professional ethics and legal liability....
 

This course is a comprehensive and technical study of law and its application in business operations. This course examines the influence of political, social, regulatory, environmental, and technical issues on the formation and interpretation of the law. Topics include Uniform Commercial Code, bankruptcy, agency and employment relationships, mortgages and property concept, contracts, torts, cri......
 

The Accounting area provides students with a broad foundation in accounting procedures and theory. The specialized accounting program, when combined with required courses in liberal arts, sciences, and business administration, prepares students for careers in the accounting field. The program also enables graduates to pursue advanced degrees. Major Requirements: (75 credit hours) Studen......
 

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