Berkeley College
NEWARK, PARAMUS, WEST PATERSON, WOODBRIDGE, NJ, United States
http://www.berkeleycollege.edu

Medical Insurance, Billing, and Coding (A.A.S.)

This program is designed to develop your abilities to collect, process, and use information essential to the well-being of the health services industry and its clients. With an understanding of business functions essential to the success of the health services industry and hands-on experience with coding and health services technology applications, you will become prepared for careers in a vari......
 

Business Administration - Marketing (B.B.A.) and Marketing (B.S.) ¨C These programs help you understand the global dynamics of increasing competition and why it requires companies to employ well-educated professionals to implement effective marketing programs to market goods and services throughout the world. In addition to gaining a broad background in business administration, you will explore ......
 

Hiring the right people and effectively managing them is essential to the success of every major business and organization. Berkeley College¡¯s Management program (B.S.) with a concentration in Human Resources focuses you on this complex area so you gain a clear understanding of strategies for attracting and retaining a skilled, motivated workforce. You will also have an opportunity to consider ......
 

Management (B.S.) and Business Administration - Management (B.B.A.) ¨C These majors integrate courses in management with a strong background in business administration. They foster innovation and creativity in decision-making and help you develop the skills necessary to actively participate in the management of a modern organization. The design of the programs reflects the constantly changing pa......
 

Justice Studies: Criminal Justice (B.S.) ¨C Built on a solid base in business and technology, this program is designed to prepare you with the in-depth understanding and practical skills required for successful careers in criminal justice, security, and justice administration. With elective courses in specialized areas such as Terrorism, Cyber Crime, Global Security, and Intelligence, you will h......
 

International Business (B.B.A and B.S.) ¨C These programs are designed to provide you with the knowledge and understanding to deal effectively with the complexities of contemporary global business environments. The programs combine the dynamics of multinational and multicultural business environments, competing in an interdependent world, and managing cultural diversity with creative problem-sol......
 

Our broad-based General Business (B.B.A.) program gives you the opportunity to broaden your education within the context of your personal and career objectives. Berkeley College’s flexible programs allow you to build concentration in more than one specific area of study under the guidance of an academic advisor. We also encourage you to focus on extended studies in areas related to specifi......
 

Financial Services (B.B.A. and B.S.) - These programs meet the need for trained professionals to plan, assess, and evaluate a client’s financial future through the development of a comprehensive financial plan. Graduates are qualified to join the investment community and secure positions within investment firms. The programs also prepare students for the Certifieid Financial Planning Exami......
 

The Berkeley College Financial Planning Certificate Program provides trained professionals with the latest information and instruction needed to serve clients effectively and advance their careers. A series of six non-credit courses enables you to navigate the evolving complexities of the financial world and develop the skills to evaluate a client¡¯s financial future through the creation of a......
 

This course familiarizes students with risk management and insurance planning, including employee benefits, by examining risk exposure evaluation; general business liability; legal aspects and taxation of insurance; insurance types, including property and casualty, health, disability income, long-term care, and life; and policy and insurance company selection...
 

Provides students with a solid foundation in basic drafting techniques through instruction in the proper use of drafting materials and tools. Includes plan, elevations, sections, and scale. ...
 

A basic approach to developing quick sketches of interiors using a variety of media and techniques. ...
 

Stresses the philosophical underpinnings of public relations practices, including the importance of management and planning, ethics and research, communication, and public opinion. Explores the practical communication application of the field, including the emergence of video and integration of public relations, marketing, and advertising into the study of communication cross-training....
 

In-depth analysis of the nature of distribution channels and their management. Topics include channel behavior; channel design; selecting, motivating, and controlling channel members; types of retailers; retailer marketing decisions; the future of retailing; and whole-saling....
 

Designed to acquaint the student with a total systems approach to the management of the activities involved in physically moving raw materials, in process inventory and finished goods inventory, from point of origin to point of use or consumption. The course will demonstrate how efficiently managed logistics can improve the marketing effort by establishing consistent and dependable customer ser......
 

Focuses on the role of the Internet in the company’s total marketing program. Emphasis is placed on identifying and understanding the opportunities for Internet marketing, developing the company’s Internet marketing strategy, and implementing and managing interactive marketing programs....
 

Focuses on direct marketing as an applied branch of marketing. The emphasis of direct marketing is its information-driven marketing process managed by database technology, enabling marketers to develop, test, implement, and measure customized marketing programs and strategies. Extensive use of business statistics, regression, segmentation, and response analysis is employed throughout....
 

This course provides the students with an understanding of how the marketing process for services is conducted. Students will learn how to develop a services marketing plan and utilize elements of the marketing for various types of services....
 

This course provides students with an understanding of the principles and techniques necessary to sell a product, service, or idea. Students develop written and oral presentation skills through the development of marketing communication pieces, such as sales letters and sales presentations....
 

Introduction to the nature and determinants of consumer behavior. Primary emphasis is placed on developing an understanding of psychological characteristics - such as needs and personality - which influence and shape consumer purchase decisions....
 

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