Berkeley College
NEWARK, PARAMUS, WEST PATERSON, WOODBRIDGE, NJ, United States
http://www.berkeleycollege.edu

ADVERTISING AND PROMOTION

This course is designed to give students a broad view of advertising principles and their relation to the marketing process. Students will gain an understanding of the three key functional areas of advertising: account management, media planning, and creative design....
 

Integrates the concepts and techniques involved in implementing and managing a planned change process. Includes discussions and case studies on changing the way work is done, changing communication and influence patterns, and changing managerial strategy....
 

Examines the leadership variables that affect the achievement of organizational goals. Topics include theories of leadership, power, and influence as they affect organizational behavior, team building motivation, group dynamics, organizational communication processes, and change management. While this course is theory-based, it is also practice-driven....
 

Organizational theory and development, corporate culture, factors facilitating or inhibiting organizational change, power, and politics are studied not only to prepare students for organizational membership but also to help them understand how these components of organizational behavior may be directed in order to maximize organizational effectiveness....
 

Covers the sale and transfer of real property interests, describing and defining real property interests and their methods and forms of creation, ownership, and transfer; and rules and procedures involved in real estate closings. Also includes function and forms of real estate financing, mortgages, and insurance....
 

A study of the history and causes of the multinational phenomenon of terrorism, including an overview of the philosophies, objectives, strategies, technology and response of democratic governments on the national and international level to combat terrorism. The course also concentrates on the structure and function of major terrorist groups and organizations. An investigation of terrorist activ......
 

This course examines the sources and purpose of criminal law, and assesses different types of criminal law. General categories of criminal law, such as criminal offenses, misdemeanors and felonies, are discussed and defenses to a criminal charge such as alibi, justification, excuse, conspiracy, and legal insanity are considered. ...
 

Focusing on procedural practices and methods of handling exports and imports, this course considers U.S. customs regulations and practices; tariff legislation and duties; marine and other insurance protection; and import and export documents applicable to specific countries. ...
 

Examines the financial markets that multinational corporations, government agencies, and banks use in conducting their business. It combines a foundation in theory with an up-to-date analysis of today¡¯s international financial markets. Topics include foreign exchange markets; hedging tools; international banking, credit, and capital markets; international financing; and the international moneta......
 

Provides students with the tools for understanding the legal environment of global business. It identifies the current legal rules and regulations affecting international businesses and also presents insights into new developments and trends that will affect future transactions....
 

Studies how and where to search out product and component sources on a worldwide basis. Covers preparation techniques, pricing, timing, and tracking stock deliveries¨Coverseas and domestic. ...
 

Considers the fundamental concepts, principles, and theories of marketing in an international setting and addresses the global issues that challenge today¡¯s marketer. Techniques for successfully entering and exploiting international markets, the basic elements of an international marketing mix, and the diverse cultural influences on marketing management and strategies are studied....
 

Focuses on the current patterns of international trade and on the procedures and documentation used in the handling of imports and exports. Includes the theories underlying and the controversies surrounding international trade, tariff and nontariff barriers to trade, transportation modes, the financing of exports, and the impact on trade of designated free trade areas such as the European Union......
 

Studies the relationships between interior design and architectural systems. Construction and mechanical systems are explored as well as building codes, components, and choice of materials in both contract and residential buildings...
 

Advanced principles of lighting design including the technical, creative effects, manufacturing, specifications, and appropriate application of lighting concepts in residential and contract design....
 

Students use AutoCAD to implement their designs in graphic form including floor plans, elevations, axonometrics, and perspectives. ...
 

Study of graphics software programs, such as Adobe Photoshop, for computerized rendering, text editing, and imaging. ...
 

Students study the appropriate selection, application, and installation of materials and finishes used to implement design ideas. Research on textiles from manufacturing to application and industry professionals immerse the student in the behind-the-scenes facets of the design industry. ...
 

Health Services Management (B.B.A.) ¨C Our program familiarizes you with the expanding health services industry and the important business and technology skills required in a variety of functions within this increasingly complex business. Through major courses focusing on the structure as well as the dynamics of the healthcare industry, you will gain understanding of the role and contributions o......
 

Provides an overview of the principles and practices of managed care and health insurance. Private and government-sponsored programs are analyzed, evaluated, and compared with systems in other countries. ...
 

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