CIM - The Chartered Institute of Marketing
London, United Kingdom
http://www.cim.co.uk

Trade Marketing

The growing importance of retailers and other trade intermediaries to the success of brand marketing is being reflected in the formation of trade marketing teams. The key drivers of this are threefold: The impact of channels on marketing performance The shift of power from brand marketers to retailers and other trade intermediaries The development and use of analytical and plann......
 

This workshop will equip you with the tools, structures and techniques to measurably improve the effective use of your time. Helping you to be more productive, less stressed and feel more in control. You can adopt practical ways of improving your work/life balance, coping with distractions, increased workloads and greater time pressures, within a fixed 1440 minutes per day. Benefits fo......
 

If you think you can ignore sustainability, think again¡­you can¡¯t: it¡¯s an issue that is set to become critical to a marketer¡¯s job in the future. This one day course will provide you with an understanding of the issues which underpin sustainability, explore its application in the marketer¡¯s job and help you create a framework for achieving it. Benefits for your organisation: Organisation......
 

There are as yet no formal professional qualifications for would-be social marketers and most social marketers have either made the transition from mainstream marketing or have no formal marketing background at all. This course allows the opportunity to help your newly recruited marketers grasp the essentials of social marketing and demonstrates how tried and tested marketing techniques can be ......
 

This workshop will provide you with the knowledge and understanding of the key principles that underpin the delivery of great service. You will receive guidelines for a systematic approach to ensuring customer needs and expectations are met through your effective management of the service experience. Benefits for your organisation: You will gain a practical understanding of the ......
 

This workshop will address the methods for selection and analysis of appropriate sales and inventory data to optimise efficient planning and forecasting. It will provide opportunities to develop and refine your skills and knowledge when preparing inventory forecasts and establish a foundation for developing ongoing procedures. The workshop will demonstrate, in simple non-specialised language......
 

If you use the telephone to communicate with internal and external customers this workshop is designed for you. It will show how to prepare and control each telephone call to obtain optimum results. This workshop is not about high-pressure sales techniques, but about being and sounding human. Sessions will provide opportunities to gain and exchange ideas to improve results. By providing the opp......
 

Finding new customers can be a soul-destroying task. This workshop will make it easier by planning your approach carefully, having control mechanisms to judge your performance and therefore improving your success rate. This workshop is very practical, containing proven techniques for converting new prospect customers. Benefits for your organisation: Your organisation will spend a lo......
 

You will discover how to use the sales ledger to identify more effective ways of handling existing accounts and ¨C better still ¨C how to exploit these accounts to maximum advantage. Used properly the sales ledger can tell you as much about the future as it does about the past! Benefits for your organisation: You will home in on your best clients with a full range of revenue generating and ......
 

This workshop will give you the skills to confidently seek and respond to competitive tenders of all types, from a simple two page quotation, to a tender issued under European Union guidelines, and the e-sourcing process. Benefits for your organisation: To provide you and your organisation, with the skills necessary to identify competitive tendering opportunities and respond effectively, ......
 

This workshop is delivered at an introductory level suitable for private, public and voluntary sectors. The programme is especially suitable for anyone who is becoming involved with Public Relations (PR) for the first time, graduate recruits, managers who have recently assumed PR responsibilities and those who have responsibility for PR staff but little relevant experience. Benefits for yo......
 

This workshop provides an essential foundation for anyone new to project management. With a focus on the steps required to scope, plan, implement and evaluate marketing projects, this workshop provides the grounding required to deliver on time and within budget. We also consider the ¡®human factor¡¯, encouraging the project manager to engender mutual cooperation and accountability within the team......
 

This workshop provides an overview of the principles of product management as applied to B2B (business to business/industrial) goods and services markets using a combination of presentations, discussions, exercises and market specific examples. Participation will be an important feature of the day and you will be encouraged to relate key concepts to your own situation. Benefits for you......
 

This workshop provides an overview of the principles of product and brand management as applied to B2C (business to consumer) goods and services markets using a combination of presentations, discussions, exercises and market specific examples. Participation will be an important feature of the day and delegates will be encouraged to relate key concepts to your own situation. Benefits fo......
 

The workshop will give you a thorough grounding in presentation skills whether making formal or informal presentations to colleagues or in front of customers and clients. Benefits for your organisation: Presenters for your organisation must portray your corporate style and image, this workshop uses new as well as tried and tested, methods to help you develop your style so that it ma......
 

All organisations depend on winning new customers or new business from existing customers. If you pitch for business to new or existing customers and clients this is the workshop for you, also suitable for you if you take part as a team member or individual, in "beauty parades". Benefits for your organisation: Winning new business is increasingly reliant on the ability to ......
 

Statistics like these indicate just how pervasive and integrated mobiles are in our daily personal and, for many of us, business lives. This one day workshop will introduce you to this phenomenally powerful, versatile and currently quite under-utilised e-marketing tool. Benefits for your organisation: Some pundits and futurologists predict that ¡®the mobile¡¯ is the computer interface......
 

Your job may require you to persuade and influence others. The best influencers require good interpersonal and communication skills along with an ability to persuade other people to give their support. Benefits for your organisation: Your organisation will see an improvement in internal and external working relationships, as well as a greater acceptance of proposals for change in ac......
 

This workshop is especially useful for marketing managers having to prepare a marketing plan for the first time. You may be reviewing the effectiveness of your current plans. Senior Managers will also find this workshop invaluable when needing to evaluate the plans submitted to them by specialists. Benefits for your organisation: Your organisation will begin to benefit from more......
 

Marketers are continually in the spotlight and under pressure. Big questions such as ¡®what exactly do we get in return for our substantial expenditure on marketing?¡¯ are being asked. This one day workshop is designed to help marketers begin to answer such questions by giving a process, some metrics, tools and techniques to measure marketing performance and, where appropriate, determine the ret......
 

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