CIM - The Chartered Institute of Marketing
London, United Kingdom
http://www.cim.co.uk

Marketing Essentials for Sales Professionals

Now there is an exceptional workshop especially designed for sales teams wishing to learn how to successfully integrate their skills alongside those of their marketing colleagues. The workshop explains, enlightens and helps any sales professional looking to understand how marketing and sales can work together towards a common goal of success. Benefits for your organisation: Your organisat......
 

In just one morning you will pick up essential tips on the fundamentals of Podcasting and blogging. Podcasting - you will consider tools for recording and implementing a powerful Podcasting e-campaign, as well as explore vital creative techniques to ensure your creative campaign harnesses the full potential of the latest cutting-edge technology used by leading international brands. Blog......
 

This introductory intensive workshop is designed to present the concept of marketing communications (marcoms) and how it performs as part of the marketing mix. The workshop aims to ensure that you have a basic understanding of the need to develop a marcoms strategy prior to any marketing activity. You will gain familiarity with the main tools to enable you to make a more professional judgement ......
 

The main focus of this ¡®hands-on¡¯ workshop is ¡®smarter searching¡¯ ¨C using search engines to rapidly find better quality market information relevant to you. We will also evaluate how alternative online search tools and information sources can be used to find market information. This will include free and paid for online resources. Benefits for your organisation: By providing you ......
 

In some significant recent cases, companies have incurred costs in the millions by having to withdraw advertising or even packaged goods due to claims they cannot substantiate. This can almost always be avoided. In most of these cases the problems have been brought about by ill-informed marketing decisions. This course will help you to avoid such decisions. Benefits for your organisati......
 

Over the past 10 years the practice of marketing has attracted considerable attention from legislators both at home and in the wider EC. It is essential that marketers know clearly just how the Law impacts on their work and environment. This workshop will show clearly how you can keep up-to-date with the changes that affect YOU! Benefits for your organisation: Expensive time is too ......
 

This workshop will develop the skills and confidence you need to work effectively with your team and how to deal impartially with difficult situations. For team leaders attending, this course helps you recognise your skills in an organised and professional way. Benefits for your organisation: Many new managers suffer stress and disillusionment in the first few months in their appoin......
 

This workshop is designed to provide people managers with a practical understanding of what motivation is, where it comes from, how to generate it in others and then maintain it. Benefits for your organisation: You will return to your organisation with the ability to have a dramatic and positive impact on the motivation of the people in your teams. You will be equipped to generate g......
 

As a marketer you are constantly focusing on your external customers. Your colleagues will struggle to understand what the marketing department does and more importantly their own roles and responsibilities in delivering the value proposition. This is a challenge for other departments too and therefore this workshop will be of interest to people in other functions such as IT and HR who feel tha......
 

Many organisations place great emphasis on empowering its employees in various ways, but often forget that communicating with employees isn¡¯t a one-off event ¨C and then wonder why commitment has faded and rumour taken over. This workshop addresses some of the key issues around internal communications and suggests ways of using principle to improve practice. Benefits for your organisation:......
 

You may often wonder ¡®what integration actually means¡¯ and ¡®why should I bother to achieve it¡¯. This workshop dissects the marcoms technique portfolio ¨C including traditional and new media, assisting you with what to do before writing a plan. Then, providing a six-stage framework for writing an integrated marcoms plan, making a plan ¡®live¡¯, sharing and managing it internally and externally. ......
 

This workshop will introduce you to the essential financial concepts and show you how they affect marketing and sales; it will explain the conventions, the terminology, and the procedures. It will help you to assess the financial strength of customers and competitors, and see how your own activities affect your organisation¡¯s performance. Benefits for your organisation: Your attendanc......
 

This workshop will guide you through the various stages and tasks involved in planning, preparing for, presenting, promoting, selling at and following-up exhibitions. By improving your organisation¡¯s performance in all those aspects you can expect to see tangible results. Your organisation should realise much greater benefits from their participation in exhibitions. Benefits for your organ......
 

Email gives a great opportunity to gain new customers and get closer to existing customers, but there are many pitfalls. This workshop describes a practical approach to email marketing from basic success factors to advanced targeting, tracking and testing. The content is devised to be relevant if you are relatively new to email marketing or an experienced email marketer. Benefits for y......
 

Most organisations view the Internet from a tactical rather than a strategic point of view and are therefore in real danger of ¡®missing the trick¡¯ in terms of the added value, competitive advantage, and potential business transformation the Internet can deliver. Benefits for your organisation: The workshop will be of interest to ¡®web-centric¡¯ organisations that want to fully underst......
 

It¡¯s hard to imagine life without our trusty search engine (eg Google) or directory (eg Yahoo). Two thirds of us use one or the other exclusively for finding relevant information on the Internet and most of us never move off the first page of results. So, with literally billions of pages on the web, it¡¯s imperative that we utilise proven search marketing tools and techniques to improve our rele......
 

As a marketer, you need to understand what really makes a great website and how to get the most from your web design team. This workshop has been especially designed with you in mind. Benefits for your organisation: This is not a technical workshop dealing with specific software. Held in an interactive networked environment, this event is highly practical, featuring lots of hands-on......
 

Every marketer needs to understand how to exploit the Internet and related technologies to improve their customer value proposition and overall competitiveness. That means utilising the web for more than ¡®brochureware¡¯. Benefits for your organisation: The workshop will be of interest to ¡®web-centric¡¯ organisations that want to ensure that they are up-to-date with the latest electron......
 

You will adopt a marcoms (marketing communications) viewpoint. This fact-filled day introduces you to key design concepts and principles: from understanding the psychology of design to appreciating design and brands. Benefits for your organisation: How and why design plays a key role in your marketing campaigns needs to be completely understood by the whole organisation. This workshop is ......
 

It provides a stimulating introduction and overview of the key strategic and tactical issues involved in retaining your most important customers. Benefits for your organisation: You are given the opportunity to apply the tools and techniques outlined to your own organisational context, developing an action-plan to apply and make a real difference back at work. Benefits ......
 

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