CIM - The Chartered Institute of Marketing
London, United Kingdom
http://www.cim.co.uk

Creative Communicator

This exceptional workshop not only explains the fundamental principles of marketing communications, but also shows how you can write clear copy to deliver your branded message to your target audience. Benefits for your organisation: This is the perfect introduction for new staff needing a greater understanding of the creative aspects of implementing your marketing campaigns. Benefits......
 

Many large organisations are making a contribution to the well-being of the communities in which they operate, often through efforts other than corporate giving. Benefits for your organisation: Your organisation should develop a strong corporate governance and open management style. Analysing other organisations¡¯ work in this field your organisation will understand the legal requir......
 

This remarkable workshop highlights the latest thinking in business writing skills. Thanks to the individual coaching style of the workshop¡¯s leader, you¡¯ll feel confident with your writing ability. Benefits for your organisation: Sooner or later your personnel will need to write a report or proposal. Perhaps you are a creative agency or marketing company that needs to prepare a co......
 

Your organisation deserves a unified global approach to reaching the World Wide Web. This popular workshop ¨C highly rated by previous attendees - shows how to write effective copy for your international internet and intranet sites. Benefits for your organisation: From online selling to appreciating the nuances of corporate copy, this workshop helps you get results from both your ow......
 

You will learn how to enhance copy creatively and turn ’junk mail’ into ’jewel mail’. Benefits for you as an individual: Your writing for the copy needs to stand out from your competitors. This workshop concentrates on the methods that you can use to innovate your copy. You will begin to understand what to look for in the structure of an advertisement, and how th......
 

Following the recent Stern and Intergovernmental Panel on Climate Change (IPCC) reports, running a sustainable business is no longer a luxury but the only rational economic choice. Marketers have an important role to play in this process, as sustainability will have a significant effect on value drivers such as resource use, relationships, competitive advantage and brand reputation. Be......
 

The main challenge facing many organisations today is how to ensure their activities are customer focused and their strategy externally driven. Today¡¯s changing business environment drives the continual search for competitive advantage and this Masterclass is designed to provide delegates with the knowledge, tools and techniques to achieve this. Benefits for your organisation: This ......
 

Being and to ¡®stand and deliver¡¯ your presentations is key to business and personal success. This course will help develop and improve your business presentations through practical and theoretical training. Benefits for your organisation: Now you can feel confident that your key team players are delivering your message clearly and succinctly. Organisations sending personnel on this event......
 

If marketing is not delivering the business improvement expected in your organisation the chances are that your segmentation strategy is flawed. A simple concept in theory, segmentation is at the heart of marketing activity: Implemented well it provides the basis for powerful competitive advantage and improved returns on marketing investment Executed poorly, your marketing activity ¨C no mat......
 

This course will provide you with a clear understanding of the purpose of sales management and how to achieve it. In particular the programme focuses on ensuring that the sales team is armed with appropriate skills, knowledge and mindset required to achieve (if not exceed) objectives, and on how to ensure the right people are in the Sales Team in the first place. Benefits for your organis......
 

Commoditisation and market maturity often drive organisations to seek differentiation through either after-sales services (augmenting their product offerings) or through the nature of service provided to customers. This creates the need for a different sales approach and in some cases changes the involvement of different parties in the selling (and buying) team. This in-depth residential course......
 

This workshop will help sales people and key account managers to achieve better results by an improved ability to get closer to their customers and the customer¡¯s business. You will start to plan and develop your business relationships with a more client focussed approach, leading to successful long-term goals. Benefits for your organisation: Your organisation needs to adopt a relational,......
 

The course explores the key areas within the Public Relations (PR) mix. Helping managers and executives to establish and sustain a successful PR operation, whether in-house or using agencies. Covering a combination of skills and methods it explores relevant theory and practice, assisting participants to develop and enhance their PR skills. Benefits for your organisation: Empower staff wit......
 

The course provides a comprehensive overview of product management key role within a consumer environment and offers a practical set of tools and techniques, which can be applied immediately in improving your job and business performance. Benefits for your organisation: Ensuring that key staff are well trained and practised in the skills and techniques of managing products profitably to e......
 

To develop strategic awareness and high-level tactical skills for new and experienced product managers who already have some basic marketing knowledge. Benefits for your organisation: Many organisations use this course as essential job training for all their product managers to ensure consistency and completeness in their approach. Benefits for you as an individual: The course......
 

To enable you to create a new product and service development process suited to the particular business and structural needs of your own organisations. This course will guide you towards the successful implementation and management of the process, externally to the market and internally to your organisation. Benefits for your organisation: Organisations will benefit from a new product dev......
 

Experienced negotiators are given the opportunity to fine tune their skills, negotiating strategies and tactics to achieve better results from different negotiation situations. Benefits for your organisation: Improved negotiation skills result in gaining a better competitive edge, enhanced customer relationships and improved profitability. Benefits for you as an individual: You will......
 

A systematic approach to marketing planning has been shown to help organisations improve their performance. However, the marketing planning process is often flawed, resulting in poor plans or half hearted implementation. This course goes beyond the usual theoretical approach to this topic to help you develop the skills required to deal with the realities of developing and implementing successfu......
 

Benefits for your organisation: Your organisation will see a better return on its investment in marketing, and a better understanding of how the various marketing tools and techniques work. It will appreciate the effort expended and the rewards won through focused measurement. Your organisation will be more confident in allocating resources to marketing (especially annual budget) and the ret......
 

Marketing influences all aspects of business. Managers need to be aware of the techniques, terminology and processes involved in developing marketing strategies. This course will assist managers to understand the importance of marketing and how to make it more effective in your organisation. Benefits for your organisation: Managers throughout your organisation, with knowledge of marke......
 

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