CIM - The Chartered Institute of Marketing
Maidenhead, Berkshire, United Kingdom
http://www.cim.co.uk

Marketing for IT and Telecommunications

Information and communication technologies have become ubiquitous in the home and business. Marketing goods and services in IT and telecommunications has become more important. However, the unique challenges of these fast-moving industries makes it difficult to apply traditional marketing concepts fashioned for consumer goods. This course addresses the gap between traditional marketing principl......
 

This course will introduce you to the fundamental concepts and use of marcoms techniques, strategy and planning within a general marketing context. It will explore basic marketing, advertising, direct mail, public relations, sales promotions and the internet, covering their purpose, what they do and then how they can link together to deliver an integrated marcoms programme based on sound strate......
 

With customers facing an ever-increasing barrage of media and messages, more and more organisations are recognising the need for consistency, not just differentiation, in their corporate and brand communications. This course is designed to address these issues, and how to integrate communications activities with the broader marketing mix. Benefits for your organisation: Your customers......
 

This course is designed to introduce you to the purpose of marketing activity in your organisation. It will explore the concepts, tools and language used in marketing programmes, and how the tools can be used to identify and exploit opportunities to achieve your organisation¡¯s business aims. Benefits for your organisation: Your delegate will have the confidence to contribute to marketin......
 

Sound marketing decisions rely on the availability of market information. The information can be drawn from internal or external sources in order to develop strategy, to decide tactics or to measure performance. This course covers the components of a market intelligence system and the techniques you can use to meet your specific information objectives. Benefits for your organisation: Yo......
 

Many managers accumulate people responsibilities as a natural step in their career progression, yet organisations often overlook the support required to be an effective manager or leader. This course is designed to equip individuals to deliver value to their organisation through their team. Benefits for your organisation: This course is designed to extract current or potential managers fr......
 

To understand how marketing strategies can develop profitable international business by setting achievable objectives, delivering them by developing cost effective international marketing plans. You will achieve this by adapting your approach to international marketing and gaining skills in multicultural market analysis, strategic development and planning, and cost effective implementation. ......
 

To review what integration means in practice and offer a planning framework to help delegates achieve integration in their organisations. Benefits for your organisation: With employees who can produce a well-structured marketing communications plan that is integrated both horizontally and vertically your organisation will achieve maximum impact - cost-effectively. Benefits for ......
 

This course will enable you to generate highly creative propositions and enhance your ability to develop excellent longer term marketing strategies. You will take away at least five creativity tools PLUS a variety of highly effective executive thinking skills that will help you get what you want. Benefits for your organisation: This course is hands on, helping your organisation to t......
 

It is essential that marketing professionals understand the financial implications of their actions and that of the competition. Increasingly managers are expected to reduce their dependence on the finance department and develop their commercial and financial awareness. This course addresses this need by focusing on the financial consequences and early warning indicators in an organisation. ......
 

Events were once the ¡®Cinderella of the marketing mix¡¯ ¨C no more! The range of face-to-face marketing opportunities has never been greater, the choices never more complicated. But few organisations implement any strategic thought to which type of event to choose, nor to the operational management that ensures objectives are achieved. Benefits for your organisation: Your organisation wil......
 

The traditional marketing models have mutated online. A website is much more than a communication tool, it¡¯s a commitment to an ongoing brand engagement. Over the next five years websites will become your primary marketing channel, demanding a huge investment in terms of time and resources. This course covers established online marketing techniques and emerging technologies, as well as givi......
 

The methodical ¡®toolkit¡¯ approach you will develop from this course will give you the knowledge and insight to implement customer managed relationships (CMR) successfully. The emphasis is on helping customers manage their relationship with your organisation rather than vice-versa. You will focus on your customers, giving them the processes, systems and support they need to build lasting relatio......
 

This course will help you understand the complete process of copywriting and how to implement it within your organisation. Benefits for your organisation: The personality of an organisation is portrayed through its communications. Normally an organisation will use an agency, at considerable expense, to write copy. Yet, the most creative solution may be sitting within your own marketing......
 

The differing objectives of manufacturers and intermediaries must be recognised to avoid conflict. Selecting the most appropriate distribution channel, its members and getting them to work with the principal organisation are key issues in selling through third parties profitably. Benefits for your organisation: Your organisation will benefit by: Encouraging staff to adopt a more str......
 

This workshop is for individuals looking to enhance their understanding of category management (CM) principles. CM¡¯s evolution since the mid 1990¡¯s has altered the focus for many managers from individual brands to overall categories defined by consumer needs. This workshop provides a clear and practical approach to finding better category understanding and perspective to enable more relevant, c......
 

This workshop will provide you with a knowledge and understanding of key business-to-business (B2B) marketing principles and processes. The workshop outlines, how these principles can be applied and can contribute to your organisation¡¯s performance and competitiveness. Case studies are provided and discussed highlighting best practice in the field of B2B marketing. Benefits for your or......
 

To examine best practice in brand management, practicing the skills and techniques that can be applied to the specific challenges facing your brand¡¯s. Benefits for your organisation: Being passionate about brands leaks through in brand communications. The course aims to renew and reinforce this key driver of performance whilst always remaining in the real world where results are measured ......
 

This workshop will expand your strategic thinking so that you learn proven techniques to sharpen your insight and brand positioning skills. You¡¯ll take back a fresh perspective that will add value to your organisation¡¯s brand planning processes. Benefits for your organisation: Organisations will benefit from an understanding of clearly defined positioning and planning tools used to ......
 

To provide a systematic review and renewal of best practice in brand management revealing new insights into how the brand strategy and budgets can deliver significantly better value for money. Benefits for your organisation: Your organisation will benefit from your strategic systematic review of process, to develop outstanding examples of great brand marketing, stimulating new thinking an......
 

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