California State University, Long Beach
Long Beach, California, United States
http://www.csulb.edu

French

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Travel and tourism is a very large and growing field in which there are usually many opportunities for well-trained individuals. This certificate program provides instruction in the history and theoretical bases of tourism, including its economics, psychology, and sociology as well as the political and legal aspects. The fundamentals of business, food and food service technology, the performing......
 

Outdoor recreation includes both the provision of recreation programs in the outdoors and the management of the parks and public lands that serve as the settings for these recreation experiences. Recreation program management and land management are distinct fields that must work cooperatively. This certificate program prepares students for careers in these interrelated fields. The curriculum i......
 

Nonprofit organizations require trained professionals to meet the demands of managing and administrating effective organization and programs. The Volunteer Manager must be prepared to meet the requirements of an agency, its staff and its volunteers. These create dynamic administrative challenges. This certificate program provides instruction in the staff and volunteer management, finance, legal......
 

Therapeutic recreation has been identified as one of the fastest growing fields of employment. Recreational therapists work in clinical and community settings using recreation as a tool to assist in post injury rehabilitation and to improve quality of life for people with disabilities. State and National Certification in therapeutic recreation is often required for employment in this field; the......
 

Theory and application of leadership as it pertains to leisure service agencies. In depth analysis of interaction between leadership styles and group dynamics. Facilitation techniques necessary for effective group leadership. ...
 

Analysis of elements which are included in a community development plan. Assessment of the touristic potential of a region or site, enabling legislation, organization, and administration of a tourism development plan, identification of sources of resistance and support. ...
 

Current procedures and processes in managing travel, tourism and resort recreation organizations. Discussion includes the organization and management of human resources in the marketing of travel, tourism and resort recreation enterprises....
 

Leisure and recreation experiences add quality and enjoyment to life. When individuals experience significant changes in their lives, often through retirement or disabling injuries, they may need counseling to identify and develop leisure skills appropriate to their new life situations. This certificate program prepares students to use counseling techniques to enhance quality of life through le......
 

Comprehensive therapeutic recreation program development, operation, and management. Advanced principles, issues, and trends in therapeutic recreation....
 

Review of the techniques of recreation resource management; the role of citizens, government and private agencies in acquisition and development of these resources; development of resource management policies. ...
 

The M.S. in Nursing requires completion of the required courses in one of the following specialty areas: Adult/Geriatric, Family, Pediatric, Psychiatric/Mental Health. A Nurse Practitioner Certificate is awarded to students who complete the required courses in one of the following Nurse Practitioner specialty areas: Family Nurse Practitioner Pediatric Nurse Practitioner Adult-Geriatric N......
 

Focus on business, government, and institutional markets. Comparison with consumer markets/marketing. Analysis of business products/services and domestic/international strategy. Emphasis on relationship management, E-commerce, supply chain, negotiation, high technology innovation, strategic brand assessment, trade, selling, and advertising strategy. Integration and application of information te......
 

Familiarization with Internet history and Internet technology. Analysis of consumer behavior (domestic and international) on the Internet; business models; advertising and promotions; website design; pricing; and marketing research using the Internet. News and recent developments in E-commerce are a focus of the class. ...
 

Management of the promotional mix. Behavioral and data-based foundations for promotional strategies; budgeting; allocation of promotional resources; media models; integration of promotional strategies into the marketing mix; applications of information-based technologies and tools for analysis. ...
 

Managing the sales force; sales analysis; forecasting techniques; account and territory management; negotiations; integrating the personal computer into the sales function; computer simulation of the decision process in sales management. ...
 

Applies marketing management techniques, marketing strategies, and processes for service evaluation and service quality improvement to the marketing of services in both profit and nonprofit organizations. Topics include the unique characteristics of services marketing, the management of services, the evaluation of service quality, techniques for service improvement, services marketing in global......
 

Principles and practices of advertising. Social and economic importance of advertising and its relation to modern business organization; importance of an advertising plan; preparation of advertisements, copy and layout, media planning and application of information technology. ...
 

An overview of the retail system. Retail decision making emphasized in relation to the following areas: store operation and management; merchandise assortment and pricing; store location and layout; advertising and sales communication; consumer analysis; retail information systems; retail accounting and control. ...
 

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