California State University, Long Beach
Long Beach, California, United States
http://www.csulb.edu

Marketing

The study of consumer behavior, marketing research, pricing, distribution, promotion, product strategies, and the influence of external factors. The roles of ethics, corporate social responsibility, and public policy that are intrinsic to marketing decision making in global environments are explored....
 

Theory of capital budgeting within the framework of the firm. Cost of capital determination and logic expansion vs. Growth and equity financing vs. Debt financing. Computer applications are required for this course. Traditional grading only. ...
 

An intermediate level course in financial management integrating computer applications and management information systems into the area of financial functions and decisions. The course is primarily a case study and requires use of the computer and appropriate software. The main areas of concentration are: cash budgeting, capital budgeting, business combinations and mergers, cost of capital, and......
 

Investment markets and transactions; sources of investment information and advice; return vs. Risk; margin trading and short selling; investment planning; investing in equities and fixed income securities; speculative tax-sheltered investments; gold and other tangibles; portfolio management. Demonstrations and use of microcomputer technology in the above areas, including accessing various datab......
 

Overview of real estate markets, institutions and activities from the perspective of the decision makers involved in real estate development, financing and equity investment. The fundamental physical, legal, regulatory, economic, mathematical and taxation considerations influencing real estate decision and values are investigated. The real estate decision support areas of brokerage, property ma......
 

Principles of risk bearing and insurance; life and property liability insurance needs of the individual. Types of carriers and insurance markets; organization and functions of carriers; industry regulation. ...
 

Financial analysis planning and management for the individual. Topics include owning and financing a home, minimizing taxes, investing goals and strategies, budgeting to match income and expenses, developing a savings plan, controlling expenses and credit usage, determining life, health, home and auto insurance needs, planning retirement. ...
 

An introductory course for all business majors, integrating computer applications and management information systems to the following areas of finance: (1) Time Value of Money, Risk, Valuation, Cost of Capital, Capital Structure; (2) Capital Budgeting; (3) Long-Term Financing Decisions; (4) Working Capital Policy and Management; (5) Financial Analysis and Planning; (6) Special topics including;......
 

Public Relations students have opportunities to study agency public relations as well as corporate and nonprofit practice. They study both internal and external public relations concepts and practices. They also have opportunities to compete against other colleges and universities in skill-based national competition, the Bateman Competition. The Department of Journalism is an institutional ......
 

Students studying online journalism and new media work in a variety of media environments, develop web pages and become adept in the use of new technological developments in journalism and the mass media. All journalism students are encouraged to be knowledgeable in print, broadcast and on-line journalism, as media industries continue to converge and intermingle. ...
 

Those who study broadcast journalism have opportunities to study both radio and television broadcasting. They also study writing, editing, and include production in their curriculum. Students have the opportunity to contribute their work to "Campus Connections," a CATV magazine program aired on Charter Cable 68. Students in broadcast journalism are strongly encouraged to participate i......
 

Students who study print journalism emphasize writing, reporting and editing, although their studies usually include graphics and on-line publications. Many of them contribute as reporters and editors to two award-winning student publications, the Daily Forty-Niner and the University Magazine, both notable for successes in California Intercollegiate Press Association competitions. They also are......
 

The Master of Arts in Dance is intended to serve dance teachers in California working in community colleges, and secondary, intermediate, and elementary schools. Its objectives are as follows: --to increase breadth and depth in the teaching skills of dance faculty in high schools and community colleges; --to prepare graduates for dance education leadership roles in the local community a......
 

The Transportation Engineering area specialization within the MSCE degree program at CSULB requires a minimum of 18 units of approved 500- and 600-level courses and a minimum of 12 units total of approved mathematical analysis and elective courses, as specified below. Each student’s program must satisfy all requirements of the university, college, and department, and must contain the eq......
 

The Environmental Engineering area specialization within the MSCE degree program at CSULB requires a minimum of 18 units of approved 500- and 600-level courses and a minimum of 12 units total of approved mathematical analysis and elective courses, as specified below. Each student’s program must satisfy all requirements of the university, college, and department, and must contain the equ......
 

The 24-unit Certificate Program in Waste Management is designed to provide the interested student or qualified practitioner with the very latest in education and training in the field of management of waste as well as related resource and energy recovery. The program is conducted in cooperation with local engineering consulting firms and government agencies and could accommodate an internshi......
 

The Certificate Program in Facilities Operations is designed to qualify the graduate to serve in plant engineering, industrial construction coordination, facilities development and design, plant layout, and facilities project management. Examples of the myriad positions available to the graduate of this program include facilities planner, construction supervisor, facilities or plant supervisor,......
 

The four-year program in Construction Engineering Management leads to the Bachelor of Science degree. Major emphasis is placed on organizing and managing the construction phase of society’s efforts to improve the environment. The constructor is an important member of the building team and requires a professional knowledge of techniques, materials, equipment, job planning and cost control to add......
 

Theories and techniques of counseling utilized by correctional workers. Evaluation of the effectiveness of correctional treatment. Various correctional counseling and crisis intervention strategies will be examined including reality therapy, behavior modification, group counseling, and 12-step programs. Special areas of correctional treatment such as substance abuse, mental illness, sex offende......
 

The study of basic principles in criminal investigation. Analysis of current investigative techniques, patterns and modus operandi, interviewing and interrogation strategies, collection and management of evidence, surveillance, and crime scene investigation. Course will also cover theories, philosophies, and concepts related to prevention and suppression of crime. ...
 

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