California State University
Fullerton, CA, U.S.
http://www.fullerton.edu

Advanced Business Communication

Advanced Business Communication focuses on case analysis, analytical reports, ethics, and business presentations. ...
 

English 101 or equivalent with a grade of C or better. Covers core communication practices: routine business correspondence, positive, informative, negative, persuasive messages. Introduction to research and job application process. ...
 

This capstone course for marketing majors merges your college coursework into a functional platform for the practice of marketing management. Your strategic solutions to actual business problems in a team atmosphere enhance your interpersonal skills and your value to a future employer. Team presentations stimulate your creativity, utilize cutting-edge technology, and enhance your verbal and w......
 

With constantly growing INTERNATIONAL trade, smaller (than large multinationals) export/import businesses could be best for you. Learn how to perform export and import transactions, locate international buyers and suppliers, get paid, obtain financing, contract for transportation services, deal with customs agencies, and determine rates of duty in order to achieve career success. ...
 

With approximately 76% of our labor force working in the service sector, chances are you will be there, too. This course will help you develop an understanding of the unique marketing needs and challenges faced by service organizations and manufacturing firms that use service as a competitive strategy in an increasingly challenging global environment. ...
 

Find out how to start your own e-commerce business or incorporate e-commerce into your existing business. Discover the advantages and disadvantages of conducting business on the Internet. Understand how marketing managers develop winning strategy for the Internet and learn how to write a strategic e-commerce marketing plan. Gain knowledge of why so many companies fail and so few succeed. ...
 

Learn how to market yourself for career advancement in the INTERNATIONAL business arena. Discover how international marketing managers develop effective strategies for products/services, promotion, distribution and pricing. Get recognized by understanding how you can apply those principles to develop new international business for your employer, and thereby get promoted. ...
 

Firms marketing to other organizations account for over 70% of the economy and 65% of the entry marketing positions. Chances are, this will be your niche. Learn how to build lasting and profitable business relationships and you will possess one of the most widely sought, and valuable, marketing skills. ...
 

Learn about career opportunities in this rapidly growing and increasingly influential industry. Develop skills in marketing yourself and your expertise to professional teams, leagues, associations, corporations and university athletic departments. Learn how sports and sport sponsorship are influencing popular culture and marketing practice, as well as how you can increase your value to emplo......
 

Learn how retail managers develop strategic marketing and financial plans to run their businesses. See how these plans are implemented by going on field trips to successful retailers. Get visibility and recognition early in your retail career by knowing how to employ those strategic and operational concepts to grow market share and profitability for your employer. ...
 

Acquire practical tools and knowledge for managing field salespeople or running your own business. Learn how to best organize your sales force, develop effective sales training programs, design motivation and compensation plans and assert strong leadership, thereby attaining a successful and satisfying career. ...
 

Learn how to develop and implement integrated marketing communication strategies including advertising, sales promotion, public relations, sponsorship marketing, and personal selling. Find out how to coordinate these communication elements so that they convey a message with a single voice, thus being more cost-effective. Use your analytical and creative skills to communicate effectively with ......
 

Learn how to sell your ideas and yourself in job interviews to secure the job of your dreams. Use the communication and selling techniques from the classroom to become very effective and successful in strengthening client relationships and enhancing your own persuasive communication skills. Master the selling cycle and create a sales project that will get you attractive job offers and increase......
 

Every major business decision is based on a thorough analysis of marketing information. With a "hands on" orientation, learn the fundamentals of information gathering and utilization -- from conceptualization to execution -- to manage the research process, developing you into a better decision maker and a more valuable manager to your organization. ...
 

Learn what makes customers buy. Examine the motivation and buying process involved in purchasing both consumer and business products and services. Includes the study of market demographic shifts, and social changes in attitudes and values. Understand the psychology of customer buying, making you a more appreciated asset to your company. Marketing planning cases and projects are undertaken to......
 

Learn important information tools and databases needed by marketers for decision-making. Acquire techniques desired by all organizations in market segmentation, advertising media selection, profit scenario analysis, sales forecasting and management. Enhance your confidence and skills in using electronic spreadsheets and the Internet. ...
 

Gain skills in marketing yourself to get an exciting career position and advancement. Discover how marketing managers develop effective global strategy for products/services, promotion, distribution and pricing. Get recognized by understanding how you can apply those principles to bring in new business for your employer. ...
 

Management practices and process in five geographical areas: market-structures and management characteristics different from those in the United States. Constraints which vary between countries because of cultural, legal, economic and/or political differences. ...
 

An exploration and review of traditional labor relations as well as the developing issues in employment relations involving non union employees, with a special focus on the various ways of resolving both labor and employment disputes. The seminar will explore collective bargaining, bargaining by objectives, dispute resolutions methods in both interest and right disputes; arbitration, mediation......
 

Coverage of leadership roles, organizational development and human resource management, planning, and control issues for new ventures. Emphasis on setting up operations, and engaging human resources, to better serve customers and improve venture performance. Casework, research and fieldwork with selected local businesses. ...
 

Pages:- 1 2 3 4 5 6

School Index A~Z: A | B | C | D | E | F | G | H | I | J | K | L | M | N | O | P | Q | R | S | T | U | V | W | X | Y | Z