Cranfield University
Bedford, Bedfordshire, United Kingdom
http://www.som.cranfield.ac.uk

Planning and Managing Action

Measurement is worthless unless actions are taken on the measures, learn the tools and techniques needed for effective action planning and management of performance improvement initiatives. What will I get out of it? You will: Be able to create simple mantras for use in your own organisation Understand and use the importance performance matrix Be able to select and prioritise ......
 

Implement change strategies based on effective measurement, and gain a sound understanding of the tools and methodologies required for performance improvement. What will I get out of it? You will: Have an understanding of a complete methodology for improvement Know the key tools that are used within this methodology Know how to be process owners and champions of improvement pr......
 

Manage your measures successfully by understanding what drives performance, and where to make improvements for immediate corrective action. What will I get out of it? You will: Understand the importance of visualisations Be able to explain the process of managing through measures Be able to plan and perform measurement reviews Have practised challenging strategy with measure......
 

Learn how the design of individual measures is critical to strategic performance measurement and management and how it drives important organisational behaviour. What will I get out of it? You will: Understand the major pitfalls and consequences of poor measurement design Be able to develop appropriate performance measures Understand the process and be able to review new and e......
 

This new initiative, funded by the Bedfordshire and Luton Learning and Skills Council, is designed for smaller, younger, owner-managed firms that are locally based. Please note, this course is ONLY available to businesses based in Bedfordshire, with fewer than 20 employees, and no history of staff training or development. What will I get out of it? Designed to help smaller businesses step......
 

Inspirational leaders can unleash a level of passion and energy that enables their team to discover capabilities that they were unaware they possessed. Analyse your leadership style and measure it against proven leadership models. Leave with confidence in a personalised plan to develop your own leadership capability. What will I get out of it? By participating in this workshop owner......
 

This workshop provides an essential introduction/refresher to the basic financial concepts that are required by every owner-manager. What will I get out of it? By participating in this workshop owner managers will: Understand the structure and purpose of the key accounting reports, including cashflow, profit and loss statements and balance sheets Be able to......
 

What will I get out of it? New insights into what you can achieve as an inspirational business leader A greater strategic and external perspective on your business and the wider global market place Clarity about what to change and what to help flourish in your business A new perspective on change management, and how to integrate key contributions to the business An enhanced ability......
 

The aims of the MSc in Managing Organisational Performance are to: Provide students with a thorough understanding of the theories, principles and tools that can be used to manage organisational performance; Equip students with the knowledge and skills they need to significantly enhance organisational performance; Satisfy the growing, recognised need for performance management specialists......
 

This is a unique, research-based, issue-driven qualification that culminates in a MSc degree. The new programme, starting in October 2007, is designed for those interested in the development of professional practice in leading learning and change. The Programme will be of particular benefit to: Managers and leaders involved in organisation change projects Professionals in management develo......
 

Suitable for senior managers and professionals in the private defence manufacturing and services sector who are developing their roles as programme and project managers. As well as practising programme or project managers, potential applicants may currently be in strategic or senior operational roles in: procurement; research and innovation; design, development and manufacturing; commerce an......
 

The aims of the MSc in International HR Management are to: Broaden the international understanding of HR professionals who wish to work in a global context Improve the knowledge and skills needed to work in managerial HR roles requiring leadership and vision and to advance the practice of international people management Develop the HR specialist’s capability to carry out research combini......
 

The aim is for students to understand the concept and key principles of Relationship Marketing and to be able to apply Relationship Marketing to both external and internal customers. The objective will be to learn about Relationship Marketing implementation from theory and from examples of best practice. Syllabus The evolution of relationship marketing Key concepts in relationship mark......
 

The aim is for students to appreciate the strategic role of the brand and the principles of brand management. The objectives will be to explore best practices in brand management at a product and at a corporate level, to analyse key trends in brand management and to familiarise students with marketing frameworks for the analysis of brand reach. Syllabus Building the Brand / Project Brief......
 

The aim of the session is to introduce students to various issues and concepts in marketing measurement. The objectives of the session are to familiarise students with different measurement methods, their strengths and weaknesses, and to teach students how to select and apply appropriate marketing measurement techniques. Syllabus Organisational measurement Organisational objectives H......
 

The aim of this course is to provide students with an appreciation of the received and potential impact of e-commerce on business models. Specific objectives are to emphasise the development of effective Internet strategies for traditional as well as pure-play businesses, and to provide a framework for identifying and addressing the key issues important to an effective Internet strategy. Syl......
 

This course aims to provide students with a framework for understanding and analysing marketing processes in diverse organisational types, encountering different and changing marketing environments. The objectives are to build student understanding and analytical capabilities, in the context of market-driven strategy. Syllabus: Market-driven strategy Situation analysis, including segmen......
 

This MSc programme is designed for high-calibre and ambitious graduates with a relevant background seeking to develop a successful career as finance professionals. It recognises that in today’s rapidly changing markets high level finance knowledge and expertise need to be combined with management skills to ensure our MSc graduates in finance are well placed for a successful and fulfilling futur......
 

Management of the supply chain, made up of a complex set of product flows, production processes and distribution channels, requires cross-functional understanding as well as sound technical and managerial skills. These skills are becoming more and more important in an expanding market, with the inevitable challenges brought about by the globalisation of operations. The Cranfield Centre for ......
 

The Cranfield Executive MBA is spread over two years, but it is the start of a relationship that extends beyond Cranfield throughout your career. The programme was launched in 1981 to enable organisations to sponsor their talented and ambitious managers to study for the MBA while continuing to work. There are now two study options: Part-time: attendance at Cranfield on fourteen residential w......
 

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